Local Artisan Bread & Patisserie


Christmas 2020 at Rex

Online ordering is now closed.    We will be trying to make as much product as possible – and will be opening extended hours Christmas Eve.   You can collect your pre-paid order and buy from open stock from 7 am on Christmas Eve and we will stay open for general retail sales until bread & pastries have run out or 4pm.

Do stock up well, and don’t forget everything can be frozen (we recommend freezing and defrosting in plastic to avoid moisture loss) because our Christmas opening hours are:

Christmas Day 25th: Closed
Boxing Day 26th: Closed
Sunday 27th: Closed
Monday 28th: 8 – 2.30pm
Tuesday 29th: 8 – 2.30pm
Wednesday 30th: 8 – 2.30pm
New Year’s Eve 31st: 7.30 – 2.30pm
New Year’s Day 1st: Closed
Saturday 2nd: Closed (giving bakers the previous night off)
Sunday 3rd Jan: Open 8.30 – 1.30
Monday 4th Jan: Open 7.30 – 2.30pm

A new dawn, a new kind of August

Normally August is a slightly quieter month in Rex, with lots of local residents & workers out of town and the family dragging the Rex Baker away for his summer holiday.  Not this year.  In 2020, we all continue to roll with the punches.

Seeing really no easy or fast end to the pandemic on the horizon, we took the decision to refit the bakery in favour of a high end retail experience, to bring the space up in line with the award-winning quality of the #realfood we make.  This has meant beautiful new display units, layout and improved presentation all delivered just in time for shops moving to 1 metre plus guidelines.    There’s more to come in both product range & merchandising solutions but we’re already delighted with how it looks, how it’s easier for you to see all the products available from bread to pastries to groceries to coffee – and how much more hygienic it feels to serve you.  We’re relieved by the many, very positive comments from our loyal customers.

We’re all getting used to wearing masks in the new shop.  Our staff have the choice of 3-layer & 2 -layer bespoke made fabric masks, visors, traditional paper masks and are still searching for a favourite in terms of breathability, comfort, communication!  Most customers are complying with mask-wearing, avoiding crowding into the shop and keeping back from the staff area featuring the bread behind the counter… although there’s always one lol.

Unfortunately given the space required for distanced shopping, there just isn’t the room for indoor tables and stools like we used to feature.  We have preserved & resited the side bar and our perching stools for customers who feel comfortable to sit in with us for their coffee and baked eats, you remain very welcome indeed to do so.  Given our award-winning HUGE Sourdough Toasties take 4 minutes to make, customers quite often pause at the coffee bar whilst they are waiting.  We have brought back some outdoor seating to enjoy the glorious weather that’s been getting us through the lockdown (although soaring temperatures do present huge challenges to baking consistency), and will shortly extend this and create a new cafe barrier area at the front.  In Bucks we have to seek permission for this from Bucks County Council, which we did a few years back.  The obligation is to pay quite a fee, keep reasonable room for pedestrians etc and abide by local community restrictions.  You may have noticed more catering business tables & chairs in Little Chalfont than normal, this has been encouraged by the Government and gratifyingly, our local Parish Council has also said that they will not object to any sensible summertime proposals made to BCC.  We did wonder about siting more tables and chairs under the trees on the verge opposite & have asked the county council, but don’t really feel able to watch out for them out there.

We were puzzling over all sit-down facilities partly because some loyal customers have missed out on this for months, partly because we know how popular comfortable al fresco dining will be at this time and partly because of Rishi Sunak’s announcement of the innovative Eat out to Help out scheme.  We are excited to join in , and looking at who is offering it locally have realised that in amongst the chains and chips options which have come in for quite a slating from Health commentators, we provide a rare real clean food alternative for all the foodies out there.

As most of the shop sales are retail, and for all eat-in we need to pay VAT due, we established the 3 deals as the best way to administrate the scheme through the till whilst keeping the retail queue flowing through.  It provides complete flexibility in terms of which drink or pastry or toastie or sweet baked item you choose from daily stock, but the offer price remains the same so that it is up to a 50% deal discount depending on which product from each category that you choose.  The simplest way to think about it is that the additional item(s) in the offer will barely cost you anything, the government will kindly fund those for you.  There’s a maximum discount of £10 per person per sitting, which it seems unlikely would be reached in Rex!  We think you’ll be provided with a huge amount of value because as you know, we hand make everything ourselves on the premises, we only use organic flour, we use the best quality ingredients like Monmouth coffee and Lescure butter and our baked items are award winning and delicious.

New products in Rex this past month have included

  • A welcome back to our authentic Portugese custard tarts
  • New Cruffins, both Blackcurrant Cheesecake and Nutella

A nice comment that’s often made about Rex Bakery sweet products, is that they do not taste too sweet.  This is intentional – we keep added sugar levels low for health reasons, and because we focus on the natural taste provided by fruits and the overall product.  Less need to feel guilty about a meal deal including a sweet item!

Hope we see you in the shop soon to see the refit, to try our award winning and new products, to join the Eat Out to Help Out scheme this August.  What do you most fancy eating we wonder?!

Wondering about Rex lockdown life?

It’s been 6 weeks since we announced our 3-step measures during the pandemic, on 14th March, with Phase 1 (cashless, new rex bakeryhygiene measures, shifts of staff in the bakery for distancing, customer distancing in the shop with floor markings…) live ahead of any government interventions.    One week later as pubs were closed, we removed eat in and moved to serving from the doorway only, with our acrylic sneeze guard in place.  Our set-up has become more like a market stall than a bakery-coffee house, with the baskets of bread surrounding the lobby which 1 customer at a time can view & choose from.

We are sad to lose so much of the eat-in cafe business, but even more devastating has been the overnight loss of  tens of wholesale customers when so many fabulous cafes, pubs, restaurants that we serve across the Chilterns had to close up.  Many have innovated.  Some tried to stay open for takeaway only but found that this was not a viable business model; a few others reinvented themselves as local grocery or delivery businesses serving their local communities which has been so impressive, if challenging in time & effort for them.  We are delighted to continue to supply The Hatchery, the quality Beaconsfield farm shop that delivers to the Chilterns community and has hundreds of email requests every day; Meat Hook, the popular Bovingdon butchers; the Old Mill pub in Berko which has set up as a farm shop and we are in awe of the amazing Coffee and Wine Boxmoor business, which was a new start-up business that has pivoted to the hugest delivery service picking up & onwardly distributing hundreds of Rex products every week through the lockdown.

Due to the reduced customers, we moved to a skeleton staff, opening hours 7.30 – 1.30 Tuesday – Saturday only and a slimmed down product range – we needed to focus on making just enough of the highest volume product lines so we are grateful to the various Government small business Covid-19 support schemes, enabling us to furlough & retain packers, driver, bakers, shop staff, day chefs.  And it meant the Rex baker’s family pitching in to help out with keeping the distribution going Tuesday – Saturday.    We also waged a war on costs to try to manage profits, looking at energy, refuse costs, fuel, ingredients waste and more.

Our lockdown core daily product range is

  • Rex sourdough
  • Tinned breads – White, Multiseed, Wholemeal
  • Specialty breads – Spelt, Rye
  • Croissant and Pain au Chocolat
  • Cookies

We always planned to keep Friday & Saturday as larger ranges to include Baguette, maybe another sourdough like Pumpkin & Poppyseed, Filone & ciabatta, Danish pastries, pain au raisin.  We are thrilled that whilst we have seen a double digit decline in footfall over the reduced hours and due to only 1 customer at a time, each queuing customer is buying far more from Rex so surprisingly we were often selling out very early.  Demand for so many items has meant 2 things

    • we have increased daily volumes and range way beyond our initial planned skeleton range.  For instance
      • we had expected to discontinue sausage rolls and feta & spinach rolls – we won’t compromise on quality (butter, sausagemeat, technique) and we were worried as we knew they are very expensive & time consuming to make. But demand has been so high that we have brought back our key pastry chef to make them, adjusted price and forecast volumes, and these are now a more sustainable best seller every day.
      • We are making a few Danish pastries and pain au raisin every day that we’re open now
      • We have even made new products!  The Rex Baker introduced a new Fruit Bun, similar to a Hot Cross Bun but with more cinnamon and fruit.  These are flying out.  He has also developed a blackcurrant meringue topped Brownie that just looks beautiful and tastes even better.

  • we finally began to stock the much demanded high quality groceries ingredients that we choose for Rex, for retail:
      • IMG_2932Monmouth coffee beans.  Monmouth is the original artisan coffee in UK, starting in Monmouth Street in covent garden back in the Seventies – and we think it’s the most delicious.  We now offer retail bags of ground and beans.
      • Dinton Farm eggs.  These are the most special & delicious free range conservation eggs, locally sourced from Aylesbury.  The chickens’ diet is 80% grown on the farm, critical if you believe you are what you eat.
      • Shipton Mill organic flour.  This has been so difficult to obtain, particularly Organic and Specialty flours, as many of you will know.  Wholemeal flour is a best seller, as are Spelt and Rye flours.  We reluctantly had to bag up 1kg of our White flour for sale as we couldn’t obtain retail bags of this – we have always told the many requesters that we were keeping our White flour stocks for our own product development, but know how sought after it seems to be so are now providing it.  This is a bread flour but we use it ourselves at Rex and at home for cakes and pastry perfectly – you just mustn’t overwork the mixture otherwise it will become too heavy.  It’s easy to turn it into Self Raising flour, just add 2 teaspoons of baking powder to every 150g of Flour.   If you are wondering how to bake with Rye flour, the Rex Baker recommends Bread books from Meyers Bakery of Copenhagen which have inspired some of our Rex recipes
      • fresh yeast; hirondelleHirondelle Fresh yeast.  You should know that this keeps fresh in your fridge for about a month, and that you should treble the quantity of dried yeast in a recipe when you use fresh yeast.  This is the same leaven we use alongside our sourdough starter in Rex, and it absolutely flying out so far.
      • We are also selling wonderful tinned Piquillo Peppers and top quality Douceur de France unsalted butter because both are so delicious with our breads.

    Thinking ahead to post-lockdown, we are hoping that we continue to see a strong retail business as we want this to be a big success.  We can’t see a fast return to crowded eating-in and queues of shoppers inside the shop, nor the open bread fixture that we once had.  This will no doubt affect our wholesale customers as well as our Rex shop which is a longer term worry because even the biggest increase in shop sales can’t touch the sides of the impact on our wholesale business.  We are therefore starting to plan a new layout and system for when lockdown rules are relaxed.  We think the current queues and sales demand are driven by

    • more of our community staying local because they aren’t travelling to work and are asked to stay at home
    • reluctance to join the big supermarket queues
    • feeling safe with the measures we’ve taken such as the 1 in, 1 out; cashless; screen etc
    • trusting the health & provenance of the real clean food we make and sell
    • desire for a delicious treat in your daily diet that somebody else made for once!
    • stocking up so that you don’t need to make so many shopping trips in a week
    • other hospitality businesses are still closed
    • kind support for us because we are a fixture in the local community

    When some of these factors adjust, we risk seeing an impact on our business again.  We really hope that the borrowed shopping we may be seeing now will stay with us, wouldn’t it be wonderful if the death of the high street had been reversed by the pandemic, that shoppers had decided to shop local again for the long term.

    what do you think?  What products would you like to see us selling in Rex Bakery?

Your community Bakery needs YOU!!!


We are facing unprecedented times.

Horrendous death toll predicted, NHS overwhelmed, threat of lock down, new terms “social distancing” and “self isolation”, school closure & exam cancellation, international travel over, stocks & shares collapsed and businesses closing everywhere.

Rex Artisan Bakery opened in Little Chalfont March 26th, 2014.  We have survived & thrived through many challenges since then and yet 1 week short of 6 years later – we find ourselves fighting for survival.

Sunday opening, Rex Artisan Bakery, Rex bakery little chalfont

As business owners we have been cautious & careful at every step.  We are in no debt, we are our own landlords, we have taken prudent steps to growth, we diversified across retail and wholesale, across breads/ pastries/ sandwiches/ coffees.  As a consequence we have been able to weather the storms across the portfolio – including but not restricted to new competitors, staff that let us down, failing customers that never paid, fraud, petty rules & regulations, seasonal variations and more.

We grew to 50% retail through our community shop and 50% wholesale, supplying discerning food outlets across the Chilterns. We are Sourdough specialists aiming for nothing less than Excellence in #RealBread and we have been judged & awarded amongst the very best in Britain.  We do like to think we got a few things right along the way 🙂

Nothing has come close to the effect on Rex that losing so much of your wholesale custom has had in just a couple of days.  We feel so sorry for the many wonderful discerning cafes, pubs, restaurants that we have loved supplying, who have been forced to close their doors to the public already since the announcement of the latest government interventions. Gilbey’s in Old Amersham, Breadhouse in Chalfont St Peter to share a couple.  There were more about to open with us who have had to abandon their plans – with sky high fixed costs it’s a tall order to survive in Hospitality if the public is asked to stay away from your sites.   We are concerned for the owners & their staff, for whom the budgetary measures mentioned do not come close to protecting their financial wellbeing at this time.  We are concerned for the disappointed customers and of course for our own livelihood too.

Thankfully we have seen a big increase in Shop sales in the past week, with Sourdough selling out in the 1st 45 minutes after we open at 7am and all bread loaves sold by 11am yesterday.  We have been increasing production and supply for the shop to meet this new early morning demand so please do continue to come and support us!    We think that our lovely friends of Rex are staying local, choosing the highest quality food for a healthy diet in these worrying times and making sure they have stocks of their staple daily bread.  Thank you, we NEED YOU in order that we can keep going.

In Phase 1 – we moved to cashless, implemented a 1 metre distance between all people in the shop, stopped any handling of the product by anybody except gloved/ tonged staff, started to shut early for extra clean-down and segregation of staff groups.  In Phase 2 earlier this week we removed table seating for eat-in and will provide tape on the floor for reinforcing the 1 metre rule.  We have plans for Phase 3 should Little Chalfont go into Lockdown and become like Italy and other countries, where only food shops & pharmacies are permitted to be infrequently visited.  Rest assured, people are still buying a coffee during these local grocery shopping trips, but by law they must keep their distance and can’t sit in to drink it.

All is not lost!  We are thrilled that our fabulous grocery wholesale customers like Budgens & Organic Bread Shop are also seeing strong sales, with their shoppers also staying local & ensuring they have sufficient stocks of daily staples like Bread.  And we are seeing tremendous creativity and commitment to remain open by customers like the brilliant Huddle in Gerrards Cross, Coopers in Marlow and No 2 Pound Street in Wendover.  We encourage all to try their generous delivery services!

But let us not underestimate how challenging the coming weeks & months will be for all of us, how stretched our scarce resources will be.  We hear & read “support your community” pleas and it goes both ways.  We have reached out to the Church, Community Association and Little Chalfont CoronaVirus Help group with ideas on our part, and look forward to any other ideas that anybody in our community has!

Look forward to seeing you in Rex for all that extra-made #RealBread!

Best ever year for Awards. Do they matter?

Best ever year for Awards.  Do they matter?

Do awardbest bread britain; multiseeds even matter?

Rex Bakery has won many, many awards since 2014 including 27 medals at the annual World Bread Awards, Best Bread in Britain (Multiseed), Best Bakery in the Chilterns judged by the Chiltern Society, 2 stars in the Great Taste awards for Pan Galego.   We received the best level of recognition ever in the World Bread Awards 2019, and this has made us reflect on the value of bakery awards generally.

An artisan bakery has just been awarded the Best Brilliant Business Independent in the progressive Hammersmith & Fulham Council’s neighbourhood contest, and it only opened its doors in July.  On a grey & rainy November afternoon, their shop was buzzing with customers including the local MP taking a coffee break from electioneering.  However, like most small businesses, it will undoubtedly be a very long time before it is generating the cash flow that the business plan & site investments projected, so are the well displayed Award rosettes really bringing in enough new custom to make the difference?

Entering any competition requires tremendous preparation & planning; time & care to execute the application; complete diversion of attention on the day itself; luck that everything goes perfectly in the final production; budget to invest in entrance fees &  product & any transporting to the judging (and award-giving!) process.  Rex Bakery has to sell a lot of baguettes to fund a comaward; best bakery; bucks best bakery; best bakery in bucks; best bakery in buckinghamshirepetition entry.

Yet here at Rex Bakery we feel very strongly that taking part in some Awards are a Must-Do every calendar year.  Not all awards are equal.  For instance, we don’t much value popularity contests without a judging element (although we were chuffed to win Best Bakery in Buckinghamshire twice thanks purely to lots of kind votes..)

The World Bread Awards is the premier awards for Artisan Bakers in Britain.   It’s very focused on bread, as opposed to general baking, so there’s no viennoiserie.  There are both Savoury and Sweet “open” categories, and a Tiptree showstopper as a nod to the Sponsors – but of the 15 categories that Rex Bakery could enter, 80% are for bread.    Every September we submit to several categories and must deliver our entries to Westminster Cathedral where tens of 2019 Gold Logoexpert judges are waiting to assess hundreds of loaves submitted from across Britain and beyond. The judges are all food professionals, mainly senior bakery professionals, who are looking the entries in a very technical way.  In 2019 the judges included the legendary Apollonia Poilâne  whose family has run the Maison Poilâne in France since the 1930s and who specialises in a slowly-made 2kg Pain Poilâne sourdough boule.  Of course it was essential that Rex Bakery, sourdough specialists ourselves, always enter this judged category although competition is particularly fierce in this.  Rex Sourdough was one of only 4 loaves to get a gold from Poilâne’s judgement.

Every loaf in Rex Bakery is #RealBread.  Real Bread is defined to have been made without the use of so-called processing aids or any other additives.  The only ingredients required are additive-free flour, water, leaven, salt.  This is important, because many competitors will have entered loaves with chemical nasties in the flour which speed up & cheat the bread-making process.  Rex Bakery wants to be amongst the best bakeries in Britain,  making the healthiest-possible bread, so would never countenance using non-organic flour with industrial “improvers”.  The only extra additives that Real Bread needs are Time and Skill.    This means we are especially proud of Chiltern Society judging us the Best Real Bread Bakery in the handmade sourdoughChilterns, as that is based on tasting the produce  and our approach of long fermentation for health and taste.

Our recipe-for-quality has worked because we have been 3x Category Winners in the World Bread Awards including for Ciabatta and Malt Loaf and won 27 medals overall – this achievement confirms that we are in the top tier of bakeries in the entire country.   In 2019, we received the most accolades of any year since Rex Bakery was started 6 years ago:

Rex Sourdough – Gold Medal ( white sourdough)

Pan Galego / Country Sourdough – Gold Medal ( brown sourdough)
Wholemeal Sourdough – Gold Medal 
3  Seed Levain – Silver Medal ( Seeded Sourdough)
Apple & Sesame S/D – Silver Medal  
Potato Sourdough :Bronze Medal
White Tin – Bronze Medal 

sourdough, classic Rex, rex sourdoughQuite simply, the Rex Baker was blown away to get three of the very few Gold medals handed out for his main three sourdoughs which again are just organic flour, salt, water & his sourdough starter.  The competition is huge in Sourdoughs now, the wholemeal sourdough was one of only 4 gold medals in the Real Bread Campaign category and he has now won golds for pretty much every bread made in Rex Bakery from Baguette, Ciabatta, Malt Loaf, Tinned breads, sweet buns all the way through to a whole host of sourdoughs .

So are Awards worth entering?  Expert-judged artisan bread contests certainly are to the Rex Bakery, who was new to the food industry (previously working in an office in the City)  and to whom it was important to put his head above the parapet and be judged versus the best in the land.   What about you – what do you think when you learn about our Awards?  Does it make any difference to you?  Please let us know in the comments…





Is Rex Bakery up for sale?

Is Rex Bakery up for sale?
Have you heard the rumours doing the rounds in Little Chalfont, that Rex Bakery is up for sale?
Well one or two of you have spotted that 4 Chenies Parade, the home of Rex Bakery  is indeed on the market
 rex for sale
but don’t worry  – we are NOT on the move!!
When we started this business around 4 years ago , we were concerned that we might struggle to establish ourselves because of  the exorbitant levels of rent demanded by professional investors, who by the way dominate your high street and mostly have no feeling or interest in the area.  It is one of the reasons many independent businesses  struggle to establish themselves ( and chain businesses do not !)

On top of rent, another small business killer is council tax ( which provides us with ZERO services , it does not cover rubbish collection or anything else, it is just a straight tax for operating in a shop)  which means a small business has to pay costs of £3 – 4,000 pm before even worrying about staff costs , ingredient costs, power cost and the plethora of new indirect taxes (sick pay, pension, census surveys etc), perpetually being pushed out to all employers, regardless of size.  The Rex Baker met Cheryl Gillam MP in #4 Chenies Parade shortly before the election to put some of these business owner frustrations to her and we’ve blogged more about these challenges here


So to balance this out, we took the decision 4 years ago to buy a shop, which is 4 Chenies Parade, even though we didn’t particularly want to be professional investors in a retail shop.
So, some 4 years later, with the business now established, we are looking to sell the shop , with Rex Bakery  as sitting tenants for a very long period. It’s a good deal for an investor, they get a property with an established business who can pay the rent which is their main concern ( to hit their return target) , and we get our money back, which we will use to grow the business .
Rex Bakery is very healthy and we want to take the company to the next level, without any compromise whatsoever on quality or taking money from a third party such as a bank , so we need to re-arrange the deck chairs so to speak, so we can move forward.
Rex Bakery will be in Little Chalfont for many many years to come.  It’s our home, both personally and business wise, and whilst it appears Chiltern District Council is considering turning our community into Big Chalfont, potentially quadrupling the population and changing the whole nature of the high street, we intend being a feature offering our own personal idea of bakery heaven. We want to deliver World Class Bread and Cakes made by hand with the best ingredients, so please do not worry, our shop at No. 4 Chenies Parade is not going anywhere.
 glenn outside bakery
We expect change will happen eventually, in both local government agendas as well as the building plans  in fact “Change is the only constant” is a mantra of the Rex Baker’s life.
Who would dream to go from City to setting up  a Bakery otherwise?!
We hope this clarifies and reassures anyone who heard the gossip. We love your ongoing support, THANK YOU ❤️

4 vital secrets about Rex Hot Cross Buns this Easter

4 vital secrets about Rex Hot Cross Buns this Easter

Easter would not be complete without a hot cross bun and let’s face it, you can buy a packet of 6 for next to nothing so what secrets makes a Rex Hot Cross Bun so much more special than anything else you could choose this Easter?

  1. Brioche.  Rex Hot Cross Buns are hand-made from our own light Brioche bun recipe meaning they include low quantities of patisserie butter, free range eggs, unhomogenised Lacey’s Farm milk along with the organic Shipton Mill flour we choose.  This is a truly gourmet bun made carefully by our own experts in the Rex Bakery with very specially selected premium ingredients
  2. Long fermentation. We make our Hot Cross Buns over 2 days so that like our breads, the organic flour is properly fermented because the yeast has time to denature it.  This means they are easily digestible, even if you feel you are sensitive to consuming grains & gluten and to bloating.  This is a very Healthy Hot Cross Bun!
  3. Flavour lift.  We add sultanas and mixed peel, which is orange & lemon peel cooked in sugar syrup to preserve it.  We use lemon and orange zest for that little undefinable flavour lift.  We select spices such as a mixture of ground nutmeg, cinnamon and ginger and unlike the mass baking industry, we never use “liquid spice flavouring” which comes in a bottle and is sold for convenience & ease rather than food provenance, quality, taste.  Somehow the yeast doesn’t seem to like the real spices so it’s a challenge for the skilled baker to manage the dough mix – but it’s all worth it.

We first opened the doors of Rex 3 years ago shortly before Easter and we were then advised by good friends that the cross has a Christian meaning and that we shouldn’t really sell Hot Cross Buns until Good Friday, the 1st day after the end of the 40-day Lent fasting period.

However major supermarkets sell them now all year round and the organic flour & water paste cross on the top actually dates back to Pagan Saxan times when the buns were made in Spring for the goddess Eostre, and “Long Friday” marked the end of the fasting to cleanse from heavy winter foods in preparation for Ostara (Spring Equinox).  Both Eostre & Ostara sound linked and as if they could be derivative of today’s Easter.

Good Friday was not marked as the day Christ died until the 4th Century AD and may be named to be derived from God’s Friday, just as goodbye comes from “God be with ye”.    We’ve already sold many hundreds of Rex Hot Cross Buns, will be opening at 7am Good Friday to sell many hundreds more on the day alone and will continue to offer our classic, very well made bun right across the broad Easter period.    The British Hot Cross brioche-style bun can be found universally around the Anglicised Western World including Australasia, South Africa, America.

But for those that don’t like Hot Cross Buns or sultanas..  other countries in Northern Europe & Russia have special alternative Easter breads and cakes and at this time of the year we have a 4th secret:

4.  Vegan Chocolate Cross Buns.  With Belgian dark chocolate flavour, dairy free and no honey – these are a great alternative for children, dairy allergics & vegans.

chocolate hot cross buns

There will also be Rex Easter biscuits, Strawberry Cronuts and a full range of Viennoiserie available all weekend.

At Rex we love making spiced sticky buns like Hot Cross Buns, so if you would like something similar ALL YEAR ROUND, please let us know.

Note – we will be CLOSED Easter Sunday and will operate Bank Holiday opening hours on Easter Monday so 8-2.



Money money money – it’s just not funny

Money money money – it’s just not funny

“Great food but expensive” (*cue spirited response from owners*)

“I warn you that their prices are up there with the likes of Costa but worth a treat….” (Costa! bahaha!  *cue even more spirited response* )

In amongst a lot of amazing reviews which we LOVE reading, thank you so much – our dear Friends of Rex and reviewers on Google & Tripadvisor prove that they think about pricing & the cost of living, and the value of what they buy on a daily basis.  Well, great minds think aike 🙂   Like many small business owneSunday opening, Rex Artisan Bakery, Rex bakery little chalfontrs in Britain, we obsess about these issues ALL THE TIME!!   We really have no choice if we want to keep opening the Rex doors.   Readers of our earlier blogs will remember what a steep climb it was to launch the bakery…  we now know is that the challenges are on a never-ending escalator, they just keep coming.

They are both big & global but also micro & local.  We are facing unprecedented developments in this country: UK government debt, local council underfunding, Brexit, exchange rate collapse, predicted inflation & interest rate rises in US post-Trump election… here are some of the ways that we already see these landing on Rex Bakery.


  1. Ingredients

One of our 4 principles is to always select the best, premium ingredients we can find.  We’ve explained how we exhaustively selected our sausagemeat for our sausage rolls, that we will only use organic flour with no cheating additives across the bakery, about the special creme-fraiche Normandy patisserie butter that we use.

croxton unsalted butterUnfortunately we have seen price increases in many of the ingredients we select, and we have been unable to find any cheaper alternative that passed our standards.  There is rampant food inflation in:

    • Butter.  You may have noticed yourselves how even traditional unsalted butter prices have gone up +30% in some supermarkets.  That’s because there is a demand & supply issue in Britain and our country imports a lot of butter from France & beyond.  At Rex, we use a LOT of butter…. 🙁
    • Fruits & vegetables.  Many of the fresh produce we buy every week is imported from Spain & Holland

Apples ready for our Apple & Cinnamon layer cake

A photo posted by Rex Artisan Bakery (@rexbakery) on

  • Nuts & seeds.  Britian doesn’t even produce all the ingredients we use (sunflower seeds, almonds, walnuts…)  so are highly subject to dollar & euro exchange rate changes

The truth is that for a best selling product like gluten-free Boiled Orange Cake, the orange & ground almond we use makes the cake now far more expensive than a traditional flour-based cake.

2/ Staff costs

We are proud to now employ >25 talented, lovely people in Rex – we suspect that’s more than anybody else on the parade.  We have permanent full timers, part timers and a roster of occasional hours weekend & holidays staff.  We have always had a policy of paying above the minimum wage for each age group so the announcements regarding Living Wage don’t change anything on paper… although they do in reality, because we of course need to move all the pay scales each Budget.  Our wage bill is some +70% higher today than the day we opened but ahem, that’s not true of our bottom line!!

Rex baker making sourdough, real breadIn particular we hope we can continue to attract our skilled craft bakers into Rex.    With the demise of British bakery colleges & qualifications coupled with the prevalence in “pushing a button” mass production line baking operations in this country – we have found that it is harder & harder to find, attract to Little Chalfont and then keep the right artisan bakers.  Thank goodness for our European highly skilled  neighbours who love Real Bread & know how to make it!   Although we do fear that the Home Office is pretty unlikely to recognise that they must include Artisan Baker as one of the skilled welcomed professions for new arrivals once UK exits from the EU – perhaps we need to start sending a Rex Sourdough or two to Theresa May in her nearby Maidenhead constituency to make the case!!

The government is pushing more & more labour costs on to the small employer – we already have to pay Employers’ National Insurance on top of wages, we need to provide a pension with contributions from next tax year, and must fund sickness benefit claims (of course on top of replacement staff costs).  Not sure the local GPs fully know that it’s no longer the Government picking up the bill when they issue sick notes….

3/ Red tape

What we never guessed was how much of our precious bread sales would be absorbed by admin – nothing is free or value-added for a small business.  Here’s some of the costs we have to fund:

  • bank charges.  Hundreds of pounds every month on contactless & card payment fees; a fee for every deposit & every payment, this would all be free of charge in your home bank account.  We need to sell a lot of baguettes to cover just those!
  • Business rates.  Somehow our shop is charged more thousands of pounds every year than any other shop in the parade, and the rateable value set by some quango or other appears to be unchallengeable.  Some bakeries have lost their discount in other parts of the country, which could be the difference between profit and loss, staying in their shop or choosing to go elewhere for them.  Note – this is just a tax on being in business, that the local council collects & passes to central government.  It provides NO VALUE  EXCHANGE WHATSOEVER to the business paying it.
  • Waste disposal.  Whilst we have a fantastic arrangement with both the Epilepsy Centre & a local pig farmer to reuse our leftover bread each day, we have a lot of process-production & packaging rubbish, all the time.  No friendly council bin men to pick it all up unfortunately, instead this is a big money spinner for companies like Grundon.  New statutory recycling & waste limit targets mean that we have seen our waste collection fees rocket to thousands of pounds per year and we have become zealots about our bin systems to try to contain them.
  • Our business is governed by rigorous local inspectors & councillors.  We even had to pay hundreds in a retrospective “planning fee” just to site a couple of tables & chairs right outside of our shop on warmer days…

Now.  Have we put off anybody out there from opening up (yet another) food business anywhere near the Parade hahaha??    But never fear, we have invested a LOT  – money, time, effort, heart, heads… into No 4 Chenies Parade to recoup, so we’ll just carry on rolling with these many costs & pressures.  All the time that our many & lovely Friends of Rex come looking for Real Bread, we will proudly continue to be in a similar price range of other premium, healthy foods.
Given our ingredients are undoubtedly much higher quality than other local food businesses, this means we will continue to offer outstanding value to shoppers.  Hope this gives you some insight to the challenges of balancing the books in Rex – and how we NEED & thank you for your continued support more than ever before!!


Bread on holiday?   Ugh.  We were happy to come back home to Rex!

Bread on holiday?   Ugh.  We were happy to come back home to Rex!

The Rex Baker managed to get away for a couple of weeks to Barcelona & Catalunya in August 🙂

As always, the family knew to expect some fieldwork with side-trips to Spanish artisan bakeries.  Unfortunately – not only are real bakeries as few & far between as they are in the UK, but they tend to close down for 2 weeks in August themselves, so we didn’t manage to find too many exciting new loaves.

As it’s hard to imaginspanish chain bakery; spain breade a Rex family meal without a basket of bread or not sandwich-based, this meant exploring what presumably so many people consume on a daily basis – pre-part-baked baguettes with their telltale dots all over the base, supermarket “artisan” loaves (yuk) and chain bakeries where OK appearances prove deceptive & disappointing.






Our best discovery was that the Catalans do like to cut up white loaves & top each slice with juice & seeds from fresh tomato plus chopped spain tomato juice breadonion, then drizzle olive oil over before eating with cured charcuterie & fresh cheese – that’s common for breakfast, lunch & supper and what in theory should ever taste better than that when well made?


But because of the bread available, very rarely was a simple meal converted into the delight it should & could have been with a delicious real bread centrepiece.  Most breads we tried did not even contribute any added desirable taste & texture themselves, they at best worked as carriers.  Some were actually net detractors from the meal – too dry & dense, too uniform & woolly textured, too bulky, largely inedible.

Ironically, at the same time as trying these disappointing daily fast-made breads, we were seeing enquiries into our Rex inbox regarding “gluten-free” bread.  One was on TripAdvisor here (click on image to see in new window):

tripadvisor review









This leads us to spell out a few home truths comparing & contrasting fast-made fashionable gluten-free bread with Rex:

Rex certified Real Bread sourdough   Factory gluten-free Bread
Only organic flour, natural leaven, water, a little salt
And plenty of time
Typically more than a dozen ingredients
Added raising agents to fast develop Wheat flour alternatives with chemical additives such as improver, accelerators, preservatives
Hand-shaped Heavy or all machine-use
3-days to allow full fermentation.  The leaven naturally, slowly denatures the wheat & gluten in the flour & dough rises in this time Chemicals force fast dough rise within a few hours.  Unfermented.
Resulting bread has delicious taste & texture Resulting bread can be dense, cloying.  A filler.
Clinicals have shown real bread (slowly made, fully fermented) sourdough is so benign to eat, it doesn’t even raise the blood sugar.  Highly tolerable & easy to digest, doesn’t bloat. Spreading across industry with big bread brands like Allinson’s & Warburton’s investing in gluten-free production facilities & charging premium prices
Gluten-sensitives find they can tolerate Gluten-sensitives & coeliacs can tolerate

Whilst it’s reassuringly healthy for all Friends of Rex including gluten-sensitives to know that they can comfortably digest Rex without bloating thanks to our long fermentation principles – the real benefit for all of us is that the taste & texture of real bread is so, so much better than any factory made bread (be it gluten free or not).    We really can’t see the value of consuming anything so inferior – couldn’t be given away free to us now 🙂

We were happy to return to Blighty just for our Rex breads !!!  Did you have the same experience?  Or was it more bread-y where you were? Enjoy this Indian summer back home all of you…

“What’s in a name? Helpful ways for you to recognise real Sourdough”

“What’s in a name?  Helpful ways for you to recognise real Sourdough”


Did you know that there is no legal definition for “Sourdough”?  That means that practically any old loaf can be called a sourdough.   Unfortunately there’s so many bogus claims in the food industrpotato sourdoughy, it can be difficult for the public to work out what’s truly authentic.  To help, the Real Bread Campaign has been calling on Defra for Sourdough to be formally defined & the name restricted to real Sourdough.

While we wait, here’s some “pseudough” examples to recognise & even avoid:

  • Supermarket plastic wrapped “sourdough” can even be a loaf with added “sourdough flavour”. Artificially recreating the taste doesn’t make real Sourdough!!
  • Sourdough with long life ingredients that’s frozen & delivered part baked to be browned off, often just refers to the rustic look of the bread in appearance.
  • “Artisan bread brands” that aren’t what they seem. Some are owned by private equity firms, and one famous name sourdough specialist is even financed by Warburton’s, the big bagged sliced bread brand.    This can mean a long corporate supply chain between production & delivery to outlets like markets – we’ve bought a 2 day old sourdough this way, too dry to enjoy
  • Even many traditional bakers choose to add commercial yeast, citric acid or “improver” (even called “organic improver” sometimes!) to their Sourdough recipe, or buy flour with artificial “improver” in it to speed up their bread development pace & size.  They don’t have to declare this in the labelling, even though 71% of the British public think they should. We know this is common practice because
    1. A well known local craft bakery approached us asking us to loan them some “improver” as their stocks were running low. We don’t use it so couldn’t help J
    2. If you use anything artificial like that, you can’t use the phrase “Real Bread”. We challenged that the local chain bakery brand was using flour with improver & as this was confirmed in correspondence, by the Advertising Standards Authority, so that they’re no longer allowed to use that phrase.
    3. Last month EAT (the sandwich firm) was challenged via the Advertising Standards Authority for adding commercial yeast to its sourdough toastie mix. It turns out they can still call these sourdough, as there’s no legal definition…
    4. These breads often fail the press-back test that the Rex Baker described on the BBC – the construction is so poor that the crumb stays compressed & tacky if pushed hard. Real Bread will bounce back because the structure is so strong.

When we opened Rex, our best selling breads were our white tin breads & baguettes (that’s still true with the Rex children btw J) but today, Sourdoughs are bringing Friends to Rex from far & wide.


Preparing new wholesale – SOOOH PWETTY!!!!

A photo posted by Rex Artisan Bakery (@rexbakery) on

What is Real Sourdough?:

  • Made with Sourdough starter or natural leaven. In Rex, this is a non-commercial mix that we made ourselves from Misbourne honey originally, and nurture every day.    This is mixed with our organic flour, salt & water to make Rex Sourdough breads.
  • Allow time to ferment the dough & rise naturally. The sourdough starter works naturally, over time, to ferment all our organic flour wheats & grains and is thought to denature the gluten they contain during this process.  A side benefit is that over time, the leaven causes the bread dough to naturally rise.   In Rex, we allow at least 24 hours for all breads & a full 3 days for Sourdoughs to mature.

Why should you seek out authentic Sourdough?

Well first, most of our loyal Friends will tell you that Sourdough is delicious.  It shouldn’t taste sour, but it should be more complex & interesting than tinned bread loaves.  If it’s not real sourdough… you’ve been seduced by the marketing, not the real taste.

Next, some of you tell us that carbohydrates bloat you.  We always recommend to try a slice of Rex Sourdough because our organic flour, natural leaven & time to ferment means the bread is highly tolerable & easy to digest.  Many people think they’re wheat or gluten-intolerant – when in fact they are intolerant of poorly fermented wheat & gluten.  They can enjoy Rex Sourdough with comfort.

So if you have tried something that you thought was sourdough, and tasted & looked ok to you – can you be sure that it took 3 days to make naturally with an organic leaven?  If not, you may face the digestion & bloating difficulties of fast bread.  Anyways, why pay artisan skills prices for yet another fast food bread?

3 seed levain, seeded sourdough, three seed

So even though the law doesn’t yet define & protect Real “sourdough”, we do in Rex!!  Every single one of our breads complies with all Read Bread Campaign criteria for Real Bread … and you can trust our pure approach & provenance.  If you have any questions, we love to answer them….

See you in Rex over Easter we hope!!



Time flies when you’re having fun!

How can Christmas be just NEXT WEEK???!!!! It’s been nothing less than manic in Rex the last few months.    A lot of triumphs, and as always a few struggles.  So what are we celebrating during this festive time?

    1. We’re on the telly!
      Lots of lovely Rex customers know that we were involved in a few bouts of filming this summer, including most excitingly a serial looking at famous people’s locale and the foods they grew up with.  Rex Bakery was asked to be part of Russell Grant’s feature.  He grew up in Harefield, so the producers thought it would be a good idea to compare Chorleywood Bread process which was invented nearby, with the Real Bread that the Rex Baker specialises in.  There was a generous 4 minute segment dedicated to Rex & baking, which sits on on our Vimeo account just now.  It was a GREAT chance to show what the quality of artisan baking means for texture & ease of eating.  We know very many customers, existing & new, watched it – the power of TV is incredible

Rex Bakery ‘My Life on a Plate’ from Rex Bakery on Vimeo.


2. Here Cafe in Berkhamsted

We have been supplying this lovely cafe in 1 of our favourite nearby market towns for sometime now.  As they have the space & morning capacity to offer bread, and we share many of the same principles & ethos, we have decided to start retailing from their shelves.  It’s very exciting to start to try build your business & reputation all over again, provides many learnings.  For instance, meeting lots of lovely Berko-ites who’ve just tasted the “Best sausage roll in the world” for the 1st time.  Or are relieved to find organic, local artisan bread – made that morning!  We have told residents that we’re Bucks Best Artisan Bakery – but not sure anyone in Herts cares that much!  So it will take some time to establish ourselves, and of course we 1st have to get through..


3. Christmas!

This year in Rex we managed to get our beautiful & subtle (ok, we’re biased) lighted curtain sheets up in the window in the 1st week of December.  We’ve just started new Rex shortbread Mince Pies.  And of course stollen bites & Stollens are selling out as fast as we can produce them.  Many of you have asked about Christmas opening times & Christmas ordering.

Our opening hours over Christmas:

Thurs 24th Dec 7-2.30.
Fri 25th, Sat 26th, Sun 27th Dec CLOSED.
Mon 28th 9-2.
Tues & Wed 7 – 5
Thurs 31st 7-1.30.
Fri 1st Jan CLOSED
Sat 2nd 8-4

It’s aStollen 6305 300 pix great idea to order your Christmas & New Year bread & baked items in advance.  We will bake a large range for 23 & 24 December, but if you would like to be assured of your order please

  1. pop into Rex and ask for an order form.  Hard copies available in the next day or so
  2. click here for our Google doc order form link.  You can copy the sheet, complete & bring back into Rex for payment


We are asking that all orders are pre-paid this year – it got very complicated last year & inevitably there were 1 or 2 that didn’t get picked up and others who were let down.  We hope we simplified it!  All the best sellers are available but please contact us at hello@rexbakery.com if there was something specific you were hoping for that isn’t there, and we will do our best to help


4) Dr Challoners Girls School Christmas Fayre

The Rex Baker donated his time to run Master classes in bread baking & biscuit making/ decorating.  The Fayre raised >£14k which is fantastic as they are under-resourced versus many local schools and the classes were over-subscribed so a successful earner in their own right!  And the Rex stall sold a LOT of sausage rolls, thank you Girls & your Families 🙂

5) Lots & lots of lovely TripAdvisor reviews

Following our last email inviting feedback, we were overwhelmed by the lovely comments & star ratings from so many of you.  This is highly appreciated. We never forget you have a choice – and now SO MUCH choice in Little Chalfont!  However, if you had anything you wanted to share with us, please don’t hesitate to contact us on hello@rexbakery.com.  We do take feedback on board very seriously, we are still so small that it’s really helpful to us:)

And what’s been more challenging?

Well 1 challenge was that having run the numbers, and reviewed all the cost inflation we’ve tried to absorb in the past 3 years since Glenn first popped up – we realised we were overdue in putting through a price increase on some of our lines. We haven’t updated all of our products, we’ve been very careful to benchmark with everything else in multiple locations and really thought long & hard about this.  Probably for too long! If Rex is to stay for the long term, we need to make a fair return 🙂   Any of us owners or staff are happy to talk to you directly if you wanted to understand any more about this decision.

Otherwise, happy Christmas ordering & see you before Christmas Eve 2.30!!!






Milking it – 3 reasons for you to choose Rex coffee

best coffee in little chalfont







“The best bread & coffee” – We have a lot of lovely comments like this from dear Friends of Rex, and Quality is a cornerstone of the Rex philosophy.  Here’s 3 Rex coffee principles:

latte, cappucino, monmouth coffee, artisan, latte art1) Freshly ground Monmouth coffee

We’ve blogged before about how important it is to us to offer you delicious Monmouth coffee – we are one of the few places outside London & Monmouth Street in Covent Garden that you can obtain this wonderful, original artisan coffee.  Lots of you ask us about buying these expensive beans & yes, we might just sell them on one day!

The quality & freshness of the ground coffee is crucial to Rex hot drinks, but so is the milk in any white coffee.


2) Unhomogenised Guernsey cow local Farm milk

Milk has been in the news a lot recently, but not often for good reasons.  Back in the day we were bombarded by Milk Marketing Board ad slogans such as “full of natural goodness”, “milk’s gotta lotta bottle”, “drinka pinta milka day”.  Traditionally, Milk has been strongly recommended for athletes to drink & bulk up in place of water, due to its natural protein properties. And today fizzy drinks companies are planning to diversify into versions of milk.  But it’s most likely that we will hear how unnatural it is to drink Milk after weaning, all about dairy intolerance, about milk farmers’ poor pay by the supermarkets.

Many lovely Friends of Rex are advised to cut out dairy first if they are suffering digestion issues and we do offer almond & soya milks (and Chocolate Buns!) suitable even for confirmed dairy intolerants.  But we were very careful to choose Lacey’s Farm Guernsey Cow milk for several critical reasons:

  • a. Guernsey cow milk is naturally fuller, richer & golden in colour but not fattier.  So just absolutely delicious in Rex latte, cappuccino, flat white or even with our artisan teas, Americano, or Hot Chocolates.  Lacey’s Farm told us that Guernsey milk “contains 12% more protein, 33% more vitamin D, 25% more vitamin A and 15%more calcium than average milk”  Wow!!  It’s practically a super-food!
  • b. Lacey’s Farm is local.  Located just miles away outside High Wycombe, you can be rightly proud to support a truly local multi-generation family business that’s thrived since 1884.  We can all even visit their herd of pedigree long lashed caramel coloured cows, who eat food that’s 95% grown on the farm, with some extra brewer’s grain & molasses thrown in on top!  That really is farm to table.
  • c. Our Lacey’s Farm Milk is kept naturally unhomogenised.  Of course it’s all pastuerised to remove pathogens, but further Homogenisation has been slated as a nasty unnecessary industrial process that renders the milk fat particles & undigestible proteins so tiny that they permeate your intenstine & pass into your blood stream, causing dietary problems & higher cholesterol.
    Honestly we like the cream on top of the milk!  With a shake of the bottle it disperses anyhow.  It’s hard to find healthy unhomogenised milk in your supermarket because they like the longer shelf life, but we prefer natural in Rex 🙂
  • d. We are paying wa-yyyyy more for Lacey’s Farm Milk than most folks pay for basic milk in the supermarket.   But we do that because dairy farmers deserve a fair price for a quality product to make a decent living.  When did we stop valuing milk as a nation?  On average big business pays just 23.5p per litre for milk today (less than 50p for a 4 pint) which is shocking.   A small bottle of still water costs all of us more!!  As Rex is still a small self-sufficient family business which survives partly thanks to coffee sales, it’s a big profit decision to pay several times over the price of milk that other coffee shops use – but we feel strongly that this is the right thing for farmers, Rex friends’ health, our coffee quality.

pain au raisin, danish pastry, whirl3) A drink’s too wet without one – Rex Patisserie that’s artisan, organic, handmade on the premises

To ensure truly the best coffee experience, many Friends choose to also eat Rex pain au raisin, croissants & sausage rolls and more, all of which are unique to Rex in Little Chalfont.  We don’t buy anything in, we make all of our products ourselves, fresh with the very best organic Shipton Mill flour, highest quality patisserie butter & highly skilled pastry making methods.  We are really proud & grateful to have been voted Best Artisan Bakery in Buckinghamshire – and our organic Patisserie is part of the reason why!

So we know you have so much choice but hope you will continue to love your best Rex coffee AND its special milk 🙂

Does good news come in 3’s?

Does good news come in 3’s?

They say that bad news comes in 3, but this week 3 is our magic number, check us out! 🙂

1) We had the good news from the Advertising Standards Authority (ASA) that following a complaint from little old us, some questionable advertising claims by a chain bakery had been dropped

rb_logoWe had challenged whether “The Home of Read Bread” slogan complied with the Real Bread Campaign’s definition of Real Bread.  To comply, there would need to be no use of so-called processing aids or other artificial additives and we didn’t believe they weren’t used.  We also challenged claims that loaves were ‘hand-kneaded’, and ‘additive-free’.  The draft recommendation by the ASA investigation team was that all these claims were misleading, because the advertiser admitted that its dough contained E300 and E516 additives in their flour.

The Rex Baker was interviewed and said: “We are delighted with the outcome as advertising in the food industry is full of weasel words and unfounded claims.” We hope that other food retailers might now think twice before implying their bread is something that it’s not…

2) And then….. we were announced as Best Artisan Bakery in Buckinghamshire!  This is for the Bucks awardFood & Drink Awards 2015 and we want to say a BIG thank you to everyone that kindly voted for us, there were obviously very many of you!!  We are SO chuffed considering we’re only just 1 years old lol!

The awards also featured some of or wholsesale customers in categories like Best Deli, Independent food business and so on – and as the vast majority of Bucks winners seem to have come from our local Chiltern District, it seems we are developing into a fine foodie corner!

3) To top it all… From the wee small hours of this morning, a BBC crew & producers have been busily filming the Rex Baker hard at work at No. 4 Chenies Parade.  It’s for a programme presented by James Martin, and is about food memories (also important to us at Rex) – we believe this episode will be about Russel Grant, who lives quite locally in Harefield, reminiscing about bread.  The programme might be going to compare the horribly fast Chorleywood Bread Process which was developed in an Institute just up the road, with the slow, original way we make our Organic White Tin – and of course what that means for the sliced white fast bread product versus our Real Bread.    As probably the nearest artisan bakery to the Chorleywood process institute (how ironic!), it seems we were the obvious choice.

sandwich tin, long loaf, white

Thank you to all the lovely Friend of Rex customers who were filmed buying & talking about their daily bread this morning – hope you make the segment!!   All those many hours of filming will come down to a couple of minutes if we’re lucky, but we’ll certainly be watching out for it!


As always in the world of Rex, despite the amazing awards success, things can be a tad bumpy.  Just as we are expanding every day – we have been very badly let down by a new night baker who quit before he really began so the Rex Baker is night baking again until we can sort.  In addition, we will see quite a changeover in front of house staff shortly due to family issues, summer holidays, university courses etc kicking in.  So if you know of anybody who wants to

Then do email us hello@rexbakery.com for an application form because we have a lot of vacancies.    As you can imagine, we do need wonderful local staff to keep going argh!

Have a great week xx





Elect & Vote for “Quality”!

Anybody that’s visited our shop &  spent any time talking to the Rex Baker, his wife, the staff – will hopefully pick up how very passionately we feel about Rex quality.  But what does that really mean for you? Well:

We are the modern version of a truly old fashioned baker, who cares deeply about we sell, taking time to make our food properly and only putting into it exactly what’s needed.  Our 4 PRINCIPLES

1/ ALWAYS FRESH:  We make & bake bread every single night of the week so that our customers receive the very best of our produce every single morning.
2/ HEALTH:  We follow only long fermentation methods of baking because we think that’s more digestible & healthy. And we only hand shape our breads.
3/ ORGANIC:  We use only organic flour, use the minimum number of ingredients necessary, which is often just flour, water, salt & a leaven. No preservatives , improvers or other chemicals to artificially extend the life or increase the size of our loaf.
4/ BEST INGREDIENTS:  We make everything we can for sale in our bakery, even down to the mayonnaise in our sandwiches. We search constantly for the most special ingredients, local or artisan where possible and let the availability of those ingredients shape our produce.

patisserie butter

Highest quality? best ingredients?  Why? The truth is that the Rex Baker has already had a ton of opportunities to replace the very expensive ingredients he chooses to use, with ingredients that aren’t so expensive.  We all know that there are cafes, chains & shops all over the UK and  even right in Little Chalfont that do use cheap ingredients and despite that, think the food they make is good enough for you.

But it just isn’t possible to make good food from inferior ingredients.  

That’s why the Rex baker is obsessed with buying the best he can find, and frequently is rather extravagant in what he chooses to use in Rex.  He loves to find the widest range of flours, ingredients, combinations.  Just now the Rex baker is researching:

  • rosewater from Iran
  • an English patisserie butter (80% water plus) source
  • new  flours – wheat, rye, spelt, kamut…  Hear him talking about our varieties of organic Shipton Mill & beyond flour range here:

We would rather charge more to cover costs & end up selling fewer of a particular line because some will surely balk at the price point – than sell anything less than the highest quality, just to hit a low target price.  To us, Value is an equation of price & quality – not just low priced.

It’s quite a simple guiding principle – create the very best food you can in health & taste & uniqueness – and only if it surpasses own your high expectations, will it sustain customer demand.  We always hoped that there would be enough people that felt like we did – that a good bakery can enhance your day & your diet.  Anything less for Rex friends would be an unacceptable compromise.

Before we even opened the Rex doors, we were warned that Little Chalfont would be a disaster location – locals weren’t discerning enough to care how their bread was made, what was in it, how it tasted.  Well… not only are we finding Little Chalfont is voting with its feet for highest quality……  but we are attracting customers from an unimaginably wide geographic area.  People travel to Rex from Bourne End, Bushey, Berkhamsted; from Harefield, Hazelmere, High Wycombe – very exciting to us!

That’s why we are submitting Rex products to the Great Taste Awards.  This means that THIS WEEK we are gearing up to make a special limited batch of Rex Stollen for judges’ tasting.   We really like this kind of expert judge assessment rather than popularity voting (although thank you all for your votes for us!!!!!!!!!!!!!!) . So whilst thank goodness we’re squarely 6 months away from true Stollen Season – if you fancy a stollen – order yours here now!  1st come, 1st served until Stollens sell out

A limited batch of May Rex Stollens will be ready from Wednesday 13th May in the shop – and are reputed to last 40 days (though we still don’t know anybody that waited that long to finish one :))

You be the judge!  You can review our Stollen or any other product on the website at any time – and if you do so, you might even get to pick up a freebie in our Review pick of the month!

stollen, christmas cake, almond cake, fruit cake

Have a great week xx

Let’s get “Fresh”

Let’s get “Fresh”

Fresh is a much abused term in the British Food industry.  Its use is designed to make you feel you are getting something created very recently  – but have you ever stopped to think what some of soundbites truly mean?

 Freshly baked – Stays Fresh for longer – Fresh food – Fresh from the oven –
Fresh farm vegetables – taste so fresh- and we mean fresh – Fresh as a daisy

Somehow Fresh conjures up the concept of nature, green/ organic, health, cooked with attention,  just-made from raw… Unfortunately for innocent shoppers, the  fact is that food producers are allowed to use “Fresh” in a way that conceals their true process.  Can you believe that all of the below are “fresh”?

  • Highly processed ingredients mix with Preservatives which inhibit natural food degradation, even for months
  • Food items that are “gassed” at the start & then preserved in special chemical plastic film
  • Items made an age ago, transported in freezer lorries for sale or even baked off in-store. These are often made with flour with added “improvers” (look out for this euphemism)

You can conduct your own experiment at home – any bread that is still “fresh” after 3 days, is almost certainly unnaturally preserved. Any bread left in a bag which doesn’t mould after a week has preservatives.

The American FDA approves  “fresh” even for foods with waxes & coatings, post-harvest pesticides, mild chlorine or acid washed or if treated with a level of ionizing radiation.  That’s reassuring then…

This week an article was published about an unwrapped chocolate muffin bought in a coffee shop chain.  It was bought in January this year, sat open on a desk in an office atmosphere since then, and some 6+ weeks later was still suspiciously squishy, moist, unmouldy &  “fresh” when tried.  What on earth was in it to keep it like that?!  How long had it been sitting in the coffee shop for sale since it was “freshly made”?! Nature’s progress for a real food muffin should have been staling, followed by normal moulding.  It could take several days & even a week to naturally degrade – but degrade it should have done!

The irony is that these foods may have been charged at low price points –but given how cheap to produce & store, undoubtedly the products are over-priced for what they actually represent.
Anyone remotely concerned about health- good digestion – quality food couldn’t possibly want to consume such a product.

But we also promise “Always Fresh” in Rex!  How is our food provenance process any different from this?

pan gallego, spanish bread, spain bread, sourdoughOur philosophy is to promise that we are hand-making our products ourselves, from end to end on the premises, every single morning.   Our flour is only 100% organic with nothing unnatural in it to artificially speed up the development or the size or how long the breads last.

What does that practically mean for the Rex range?

All bread* , viennoiserie*, buns & scones are baked  the day they are put out to sale & if they don’t sell that day, we discard them.  Be reassured that everything we make freezes well in your home for future use, if properly wrapped & defrosted in plastic.  We won’t ever re-sell day old bread to you though – there will be a new bake that night instead!

*100% sourdough Rye wrapped in clingfilm betters over the hours so that may have been made 1-2 days before
2 x hazelnut croissant, twice baked* Twice-baked viennoiserie requires pre-made croissants & pains au chocolat – they are then transformed to a delicious confection using sugar syrup & new ingredients

We make all the ingredients for the daily sandwiches and toasties & soups ourselves every few days – we roast our own free range chicken & Mediterranean vegetables, we make our own pickle, hummus, mayonnaise, stock.  We even pull pork & salt beef ourselves!  You can trust us that we are meticulous with pre-washing all the salads & vegetables we buy in before use – we don’t want anything from hygiene risks through to additives interfering in Rex food.

Biscuit bars & cakes – we are selling more & more of these in Rex in 2015 and they could have a natural shelf life of many days & then even longer in your home.  To be honest, we are remaking all the time as they don’t last very long in Rex – and probably even less in your homes!

chocolate brownieSo you can be sure that Always Fresh really does mean what we all think Fresh should mean, in Rex.  We’ve thought long & hard about providing the very best quality & Real freshness on your doorstep – Oh, and about being seriously yummy 🙂

Have a great week!

Better never stops

Who knew, we’ve made it AND SOME, well into 2015!   One year ago we still just had an unconverted empty old carpet shop with the Rex Baker producing out of our home garage working bakery for a Saturday morning pop-up.  Whilst that was all quite a challenge in itself… we had no idea what was to come!

Rex artisan bakeryvillage day, rex bakery pop up

We’ve worked relentlessly this past year with a vision of the highest possible standard in baked products and a bakery that makes Little Chalfont a better place to be.  In the process we have:

1)      Experienced the extraordinary kindness of so many local people

  • Thanks to the Villagers who placed regular orders & proved out that Little Chalfont truly values Real Bread made slowly
  • We love love love our Rex branding materials, volunteered by good friend & big London agency design chief Rick
  • Who else is in awe of our beautiful product photography, put together for our website by lovely Peter, who also shoots the most amazing luxury homes if anybody’s selling?!
  • Navigated the minefield of how to become an employer with the help of HR expert & super-mum Kanika (plus a lot of cold face learning along the way…)
  • We bent the ear of super-practical & paint-brush wielding Ben, organiser of the wonderful Adventure Talks.  We now exclusively support his favourite Neuroblastoma Society charity in memory of the loss of his dear son Alex

Sunday opening, Rex Artisan Bakery, Rex bakery little chalfontTo get established we worked with local village contacts & friends in building, carpentry, digital, electrics, Eat Inn… thank you all!

Two common themes.  First, it was a great help that the Rex Baker was in the heart of the local school & Westwood Park Football communities prior to become a baker – that local families network has really launched Rex, it surely took  a village to bring our bakery to life! 🙂  Second, our special supporters are all genius specialists in their chosen fields.  What a talent-filled village!  In the pursuit of the highest possible standards, better never stops

2)      overcome obstacles, even the seemingly insurmountable

  • Power-gate looked like a showstopper – we lost weeks & a lot of sleep when the Electricity board initially advised there was insufficient grid capacity in the parade to run our ovens
  • We lost our pricey new patisserie fridge to a dodgy courier who then conveniently went into liquidation. That was an expensive 4-figure write-off but what to do?  At the other end of the spectrum, we’re also still grumbling about losing out on a fake £50 …
  • After starting with a trusty blue cash tin for weeks, we’ve pioneered a useful cloud-based ipad till system with dinky mobile Bluetooth card machine – might look all cool & conceptual but the latter has proved way too flaky.  Avoid Adyen! We’ll be reverting to a more traditional, clunky but hopefully reliable docked method for payments very shortly
  • Our original night baker & friend Neil suddenly & tragically died at home 1 weekend in June, less than 3 months after we opened and the Rex Baker doubled shifted for an age whilst we sought a replacement.  In fact, due to staff turnover & shortages & inductions, illnesses, accidents, holidays…  he has continued to also night bake for parts of every week since, focusing on making our core Real Breads. Better never stops.
  • We have been been targeted by meddling officialdom – regarding licenses, tables, shop noise, health & safety checks, planning groups, you name it…  It’s amazing to discover how start-ups could simply drown under the red tape out there.  We’ll have a whingey blog another day on how Britain is so NOT open for new business unfortunately

3) Been judged & awarded to be amongst the best of British artisan bakers

world bread awardsWe were so excited to win so many gold, silver & bronze medals for our various breads, buns & Malt Loaf at the tiptree World Bread Awards 2014.  It blew the Rex Baker away to think that the selection of Rex goodies he personally made & transported up by Tube to the huge panel of expert judges to taste in Victoria, was deemed to be as high quality  & in some cases better than produce from the very best & most experienced names in artisan baking.  It was a lovely awards ceremony, but it was the next morning that the Rex Baker was well & truly moved when it was published how well he had done, so soon after opening.  But of course – better never stops.

4)     sharpened our plans for 2015

  • We like being judged for the standards we strive for so will keep seeking out Awards!  We’re less keen on the “popularity votes only” types like Bucks Best Bakery here – but hey, we were grateful to be nominated in the 1st place & will be humbled by any votes.  So please keep suggestions coming – we are especially looking for a Sausage Roll contest but haven’t found one yet!
  • Many of us were stunned when Wenzel’s chain opened up a few doors down from us in the Parade in November – how very dare they!  Whilst their low pricing approach appeals to some, our dear Rex Friends value our original long fermentation, hand-making methods with organic flour on our premises – but it has all made us think long & hard about our communications.  Does everyone understand the clear blue water between the “bakeries” in Little Chalfont? Lots more posters, pictures, awards & honest explanations of what makes us so special to come 🙂
  • belgium chocolate, belgian chocolate, hand tempered chocolate, artisan chocolateThere are SO MANY products in the pipeline – and always will be.  Here’s just a few of the simply delicious upcoming plans
    * Hand-tempered Belgian chocolate by Rex for Valentine’s Day and beyond – hearts, slabs, milk & white chocolate, mixed… extremely high quality, highest cocoa solids & simply delicious
    * Our new pie warmer can hold Pasties!  We’ve been sampling lots of Rex development versions – favourites so far include  Rump steak & vegetables pasty and cheese & onion vegetarian pasty.  mmmm.
    * A new shop fridge with Breakfast items such as Yoghurt with fruit & Rex-made granola;  a new waffle iron to make fresh Rex Waffles; Porridge…
    * Wraps, pizza, choux pastry dessert items, quiches, gateaux….  the list goes on
  • Wholesale has already become an exciting part of our business, with discerning local businesses choosing to seek us out because they share our high quality food values (and love our Sausage Rolls 🙂
  • We’re confident that wholesale will be a big, growing focus this year…

So as Better never stops, we plan to continue to grow – within our shop, outside it, in profile & most Sausage Rollscritically with you, our Dear Friends of Rex.
Thanks as always for your continued support & have a great week! xx

Yeast and you – find out more for your body’s sake

Yeast and you – find out more for your body’s sake

A lot of lovely Friends of Rex tell us that their bodies are sensitive to what they eat. That they would like to eat food free from yeast, gluten, wheat.. because they worry that bread can cause them bloating, digestion & gastro-intestinal issues, weight problems and so on.

We were really excited to have Dr Sarah Schenker visit us at Rex Artisan Bakery this week!  Dr Schenker is a renowned British dietician & expert food writer who co-authored the 5:2 Fast Diet, and a Friend of Rex.  We asked her what she would recommend to our customers:

So we learn that it’s probably not yeast, gluten, wheat or bread per se that people’s bodies are sensitive to. Instead, it’s poorly fermented bread with unconverted gluten & unconverted flour starches that are hard to digest.

D0 you know why we even need Yeast in bread? The first answer that springs to mind, is that Yeast is what magically makes bread rise. But that’s just a useful side-benefit of Yeast. The real reason we need Yeast in bread is because if given enough time & the right conditions, Yeast naturally works on wheat flour to make it digestible.

So it’s not just what bakers use, but the way that they do it:

 Comparing: Rex sourdough Most chain bakery & supermarket bread
Flour: High quality organic, whole-milled flour so naturally occurring vitamins & mineral elements stay in the flour, no additives at all.  We choose Shipton Mill Often highly processed milling; bleached white; bred for extra gluten; with multiple additives & accelerators to make the dough rise artificially quickly & strongly
Dough development time: Slow – developed carefully over 3 days Fast – can be just a few hours to mix, bake & pack
What happens to flour Well fermented

  1. Wild yeast converts the flour starches to sugars
  2. Wild yeast feeds on the sugars, to lead to slow release of CO2 tiny bubbles and alcohols
  3. These react to rise the bread dough naturally
Poorly fermented –The additives in the flour artificially power the industrial yeast used, to rise dough quickly
Not enough time to convert the starches, they remain in the dough
What happens to gluten: Gluten proteins are thought to be denatured by the yeast Gluten proteins don’t have time to break down & are left in the dough
Bread’s impact on digestive system: Well fermented means naturally low GI, “good” bacteria, benign to the gut & bread crumb that’s easy to digest Poorly fermented can mean nutritionally void, high GI bread, hard to digest, may lead to bloating etc


In short, healthy bread just needs a healthy flour, water, salt, yeast…. and time.  Nothing else added to the flour or loaf, so plenty gained.

And besides… all good things take time and bread made this well just tastes delicious!

At award-winning Rex Artisan Bakery we specialise in sourdoughs and always have plenty of samples on offer, so if you’re not sure if it’s for you, stop by and try some.  We have many, many customers who come especially for our sourdoughs, delighted that they can eat bread again at last without any health repercussions.  So hope to see you soon!

Rex bread 5477

5 incredibly edible Rex ways for you to survive colder days

Did the UK miss out Autumn altogether this year?!
This week we seem to have gone from warm sunshine & smoothies… straight to plummeting temperatures!

To mark this time of year, Rex has been ringing in the changes. We like to do LOTS of new things as you may have noticed including some seasonal fun:

1. Spooky specials

a. Following the popularity of Twice Baked Hazelnut Croissants, we introduced Twice Baked Pain au Chocolat Bats. To make these, we made bat-shaped Pain au Chocolat, baked them, soaked them in syrup, baked them again & topped with icing sugar. These went down a storm!

b. We launched White chocolate coated home-made raspberry marshmallow on gingerbread – pointy teacakes that we called “Witches’ Hats”. Yum! If you enjoyed these, you might love the Hot Chocolate specials we will shortly launch all to be served with home-made marshmallow pieces.

2. Spain-inspired breads
Some of youpan gallego, spanish bread, spain bread, sourdough may have noticed we love our cross-cultural staff 🙂 Our new Spanish night baker, like all our staff, has brought some of his own country into the bakery. We love Spanish food generally and are interested to find out about some new-to-Britain flavour twists & styles of sourdough breads. For instance:
a. Enter Pan Gallego, which we bake on a Thursday & Saturday. This is a larger sized 600g thick crust sourdough with a little “button” on top that has be
come a firm favourite in the bakery since it was introduced. It’s a mainly white wheatflour bread with quite a lot of rye, with a high degree of water in the dough to give large ciabatta-style holes in the bread crumb. Like all our sourdoughs, it still takes 3 days to make but we divide & shape the loaves only in the last few hours, which is quite a different method to other Rex breads.

b. Or try Oat Groat, Sesame & Lemon with a touch of cinnamon which we 1st baked on Sunday – it even sounds Moorish as well as more-ish!
c. And we love the look & taste of new Crystal bread, truly a feat for the bakers. Handling the super hydrated dough is very tricky to do because of the virtually unheard of levels of water in the dough. The bakers stretch this dough into a thin long shape before letting the purposefully very large air bubbles form. See the lovely result being cut here

3. Soups
Now a proudly award winning baker, the Rex baker has long been a keen & expert cook. Having already salted beef, pulled pork, home-made pickles, mayonnaise & pesto for the Gourmet sandwich range.. it’s high time to move on to Rex-made stock-based Soup with the colder weather arriving this week.
Speciality soup served with Sourdough bread or Rex rolls already include Chicken & Chickpea; Minted garden Pea & Ham;

pea soupFennel, Rex-made harissa, Smoky bacon, tomato & chickpea; Cannelini bean & chorizo. Always a mixture of the exotic & the traditional, and all of them are planned to be delicious but it will be up to you. We will refine the soup menu depending on Rex customer feedback.

4. Savoury tarts & Pasties
Following on from our best selling Sausage Rolls, the Rex Baker has been version testing traditional local open pie recipes and our family’s firm favourite – Pasties with Rump Steak. Did you know that the vast majority of pies in Britain are eaten in the winter months, that they have had a resurgence since the last recession & are more popular than ever before, so that we will soon be consuming more than £1 billion worth each year? The Rex range will be special because we hand-make every element from pastry to filling preparation and everything in between. So dear lovely Friends of Rex Bakery watch this space, they’re coming very soon 🙂

5. Open all days!
With all this handmade baked food for you to try coming from our award winning bakery, it only seems right that we should open our cosy warm bakery/ coffee house to the community EVERY DAY. We opened Sunday in November for the 1st time which seemed to be very popular with Sunday shoppers, so we are planning 10.30 – 2.30 each Sunday from now on. And with more staff in place we now plan to open each & every Monday from next 10th November.
Hope to see you soon on one of these days very soon!

Sunday opening, Rex Artisan Bakery, Rex bakery little chalfont




Calling YOU – what does Little Chalfont want? Please support Rex…

Calling YOU – what does Little Chalfont want?  Please support Rex…

world bread awards


From highs to lows… the rollercoaster that is Rex continues…

The highs: this week we attended the Winners’ Dinner at the 2014 tiptree World Bread Awards in London 🙂

From over 400 entries we were named a Runner Up 2014 (losing out in the ciabatta category to the overall best bread winner) and won no fewer than SEVEN medals for our breads & buns! We are so proud & humbled that this made us the most awarded community bakery in Britain!

We won: Gold for our Baguettes and Two sorts of Ciabatta , Silver for a Sourdough and our Focaccia & Bronze for our Chocolate Buns & the new Sticky Toffee Apple Bun.

bronze medal, world bread awardssilver medal, world bread awardsgold medal, world bread awardsrunner up world bread awardsThe Rex Baker couldn’t have been happier – in the view of the 40+ top judges we are making some of the nation’s best bread.  That’s quite an accolade after just 6 months’ trading and somewhat makes up for those many long hard nights….

Naturally the Rex Baker was surprised and personally overwhelmed by this.  We think it endorses our Rex values.  We commit that we:

  • use ONLY organic flour in our breads
  • hand-make ourselves early each morning in our on-site working bakery
  • craft SLOWLY to fully & properly ferment our breads for the best health
  • use only the highest quality possible ingredients such as Callebaut Belgian chocolate, pure unsalted patisserie butter, Kalamata olives…
  • add absolutely no scary, unnatural “improvers” or preservatives

But in the rollercoaster of Rex Bakery, here we go again.  Having faced some really difficult problems since we bought the shop, we are now facing the biggest challenge of the lot.

The lows: We just learnt that  Wenzel’s the Bakers are opening up in Little Chalfont next to the butcher’s!  Wenzel’s are a Middlesex version of Gregg’s, have a factory in Watford supplying a chain of something like wenzels, wenzel's, bloomerwenzel's pastie, wenzels pastie, wenzel's pie filling, wenzels pie filling, mush30-40 shops and are aggressively expanding their brown and orange concept of value bread, soft-filled pies and subs.  Expect 4 rolls or a small white loaf for £1, meal deals and so on, all with “real bread” claims.

Yes they are mass production cheaper food advocates.. and we are the opposite with our focus on high quality & food provenance.  But we are sure they will take some custom from us and more concerning for our little community, bring very few new customers to Little Chalfont.

We fear some local businesses may well go from slight profit to unsustainable loss on the back of this and in simple terms, as residents we could well see more businesses failing and that means more charity shops and empty units. This is sadly what you can see in Chesham and other nearby high streets.

The question for you the consumer & local resident, is what do you want your habitat to be?  Now is the time to decide.  Is it a few High Street chain shops with a factory approach to food surrounded by empty units and charity shops?  Or small independents, who put our hearts & souls into providing high quality, award winning food for you?

sticky toffee apple bun, tarte tatinOur plea to you is simple.  Please support us, we are local like you!


We will see, the experiment is about to begin…

Pseu-dough? How the new supermarket bakery is bad news for you

Pseu-dough?  How the new supermarket bakery is bad news for you

Who has checked out the new rustic approach to our in-store hypermarket bakeries, including a certain local one?

It seems Britain’s biggest grocery retailers are scrapping their “scratch bakeries” (which made up brought-in mixes in machines on the premises & baked them in-store), laying off heaps of in-store bakers in the process, and have moved to transporting finished baked items and dough from a factory, then to be baked off instore. Now the focus is on store appearance – on creating an “artisan” look & feel.   This is all no doubt with the hope of increasing profits as well as trying to up their foodie image & cash in on a premium trend. Here’s why we think this is all really bad news for you:

Spurious claim #1:
“Award winning bakery”
Well yes, maybe that was true of an original artisan bakery brand back in the day,  but just buying rights to use a name doesn’t mean that then using that name across stores in the South East guarantees any quality.  Rex is a rare & grateful finalist in the World Bread Awardsworld bread awardsand we’re pretty sure that the new supermarket rye, “multigrain” and baguette samples we tried aren’t going to win real bread awards anytime soon. Word is, there’s real quality issues right across the new baked range…

Spurious claim #2:
“artisan bakers ready to compete on the world’s stage”
Again, no doubt true of original London independent bakery employees but just can’t be true of the new hypermarket staff, or indeed those in the central factory operation.  We have had job applications from real bakers who couldn’t stomach the “fast food” machine efficiency mentality they were asked to work with to roll out this new range to our hypermarkets…

Spurious claim #3:
“Great value proper bread & cakes”
Hmm.  We noted £1.80 for a croissant, £2.90 for a small tin loaf, £3.50 for a plain ciabatta, £1.80 for a wizened-looking scone… wowzer.  Even if you “buy” that the bread & cakes are indeed “proper”, these are certainly eye-watering prices for out of London.  We feel that Rex is missing out on a price revolution!

Spurious claim #4:
“Fresh thinking”
In our local hypermarket, you walk past the open (too open?  Hope nobody manhandled those loaves before you!) layout of some highly priced open-display new baked items… & find yourself in front of the same old, same old.  4 muffins for £1.50, jumbo packs of soft mix rolls, bargain bloomers etc etc.  Difficult to spot the new thinking back here! New Project name, new decor but not a lot more??

Spurious claim #5:
“without love & affection, our dough would only contain flour, water, yeast & a pinch of salt”  
Is this pseu-dough at its best?  Its not just about WHAT goes into real bread (though Rex is obsessive about the highest quality ingredients possible such as best organic flour across our bread range and top patisserie butter in our viennoiserie)

patisserie butterbut also HOW bread is made.  The best in texture, taste & health comes from long slow traditional careful hand crafting techniques to ensure full fermentation before the bread hits your tummy.     Beware bloating from poorly fermented, rushed factory bread…

Spurious claim #6
“Good, better, bread” 
Well, strictly speaking there’s nothing being claimed here – just the intimation of supremacy via a nice play on words.  But at Rex we believe good always outs – good will prevail.  Given how discerning our Friends are, let’s leave it to the purchasing public to decide if the new rustic looking super-premium priced approach to supermarket bread & baked items is the best option to bread…. or not.


We’ve blogged before about what it really takes to be an artisan – and we like the definition referring to a high quality, hand making craftsman.  But today we’ll finish with a really lovely mission statement by an artisan – has crossovers with the Rex Baker values.  And such a far cry from the hypermarket factory “only in name” pseu-dough approach emerging in our groceries today 🙁

“A kind of personal integrity that can be confused with eccentricity: ‘however strange it may seem to you, this is the way I do things’.

Pride without arrogance: a sincere belief in the excellence of their work.

Humility and steadfastness: the ability to light the wood stove, milk the ewes, coax the bees out of their hives – quietly, without pretence – day after day, year after year.

The belief that their work is not a means to something else, but one of the ways to give meaning to their lives.

Genius: the brilliance that comes to those driven by their personal vision rather than by a desire for success, money or fame.

Generosity: they have no secrets. If you appreciate what they do, they’ll tell you everything they know … and usually set a place for you at their table.”

 Come & try the authentic #realbread approach to real artisan baking here at Rex next week instead xx rex bread display

Do you know the top 3 Foodie trends headed this way from North America?

Do you know the top 3 Foodie trends headed this way from North America?

We’re BACK following our 2 week summer ’14 shutdown, oh lovely Friends of Rex!   We were in the Vancouver area of Canada & have spotted lots of bakery-relevant trends, opportunities…. And ironies to think about.  Here’s 3 we expect to hit Little Chalfont…

1. Gluten-free

“Free from” claims are being made EVERYWHERE alongside Organic, Natural, Wholefoods as if gluten is something Nasty to now avoid.

gluten free, free from, wheat free

In fact only a tiny proportion of the population actually has a gluten allergy, whilst most of us are just reacting to poorly fermented fast-bread & bakes.  We ALWAYS recommend Rex Sourdough first for those concerned with Health, because it has been developed care-fully & slow-ly by hand to ensure a full 3-day fermentation of the live culture before it hits your tummy.  Read here how Rex Sourdough WITH gluten in its organic flours is a naturally low GI, health bread…

Given the “free from” trend, we expect our wheat-free alternatives like Hazelnut Chocolate Brownies, Granola Bars, Light Rye and Spelt Loaves to become increasingly fashionable…  especially the sourdough loaves!

wheat free. rye, light rye, rye with caraway, rye boule






2. Timbits & sweet treats

Oh the irony.  At the same time as we see Gluten-free as a health claim, on every single Canadian intersection you will see a Tim Hortons, a DQ (Dairy Queen) and an A&W (root beer & burgers).  Tim Hortons specialises in doughnuts & hot drinks, and has just been acquired by Burger King.  Its Timbits are considered an essential feature of any big-Canada road trip, they are the balls from the centre of ring doughnuts & come in many different flavours.  Watch out, arteries!

Timbits, Tim Hortons, doughnuts, doughnut balls, doughnut centres, doughnut centers

We visited loads of bakeries… which weren’t!  Even when Bakery was in their shop name, they in fact sold coffee & sweet pastries and NO bread?!  As an artisan bakehouse we like to think they are missing a trick.  However, we were interested that some were chocolatier specialists (we liked their mini brownie bites), others displayed mainly viennoiserie especially chocolate croissants, and many specialised in large sweet gateaux for sale in slices or as whole cakes.   Canadians seem to like to get their sweet hits from their bakeries and the choice is inspiring!    Expect more new indulgent products in Rex very soon…




3. Coffee & tea

The breadth of coffee choice goes from Starbucks on every block, to that undrinkable black stew found all day in a heated coffee pot in diners… and in-between these extremes, this Coast is of course where real coffee cafe culture with latte art originally developed.  There are many, many places to buy coffee literally everywhere; and everybody seems to be carrying a take-out cup at all times.  Little Chalfont has a long way to go because Vancouver coffee consumption levels are double ours – even though it was honestly quite hard to find extremely tasty coffee like our delicious Monmouth!

Tea is hot, hot, hot in North America!  World teas are so much more popular & fast growing in Canada than here – perhaps because theirs is a relatively young culture melted together from so many immigrant settlers in the last century or so, each with their own strong tea traditions.   This is a part of the world that likes to experiment with food cuisine, and world teas & new innovations are on poster ads everywhere.

For example, we came across London Fog – a combination of Earl Grey, frothy milk and vanilla syrup (ok, that risks being a bit yuk & chemical).  This tea latte was apparently invented in Vancouver and has been in Starbucks since 2004.  At Rex, as well as our Monmouth coffee & excellent hot chocolate, we do sell a wide range of world teas.

Rex tea pot

All these trends could make us thirsty – so we are planning to start a hot drinks loyalty card scheme soon.  We do hope our world teas  will be chosen by friends of Rex as part of that!

Thanks for coming back to us after the shut-down, and see you soon xx

3 Trials & tribulations of being a start-up

3 Trials & tribulations of being a start-up


As well as hearing of our summer business success, we bet you’re also interested in the business pitfalls we’re suffering – you’re only human!  So here’s 3 recent ones for you:

1) Staff

As blog readers will know, we sadly lost Neil our night baker recently, and unfortunately we are still on the search for his replacement.  If you are a baker reading this, please check out our ad here! It’s also been all change for our baristas. Some changes were planned & temporary but others were out of the blue, underhand & frankly left us in the lurch big time.  bell-air couriers patisserie fridgeWhilst we’re in a great place with all the lovely new staff through the summer & beyond, there wasn’t a way to keep the shop going in our absence this August unfortunately.

2. original Patisserie fridge value lost

Some friends may recall that when we were trying hard to finish the shop refit as fast as possible, we ran into some difficulties with a courier company who claimed their van was in a crash & that our new patisserie fridge was a write-off.   That featured in another less than cheery blog!
There is no such thing as a quick win in these matters – after months of dodging various slippery courier red herrings such as promises of insurance company resolution, we resorted to starting County Court Judgement debt recovery process.  This includes formally instructing these cowboys that they have a further 28 days to refund you (otherwise the courts may decide you didn’t try hard enough to deal with it upfront).   Guess what? The day after “Bell-Air Couriers” would have received our pre-court notice, they filed for bankruptcy.  Sigh.  We’re probably in a long queue to nowhere amongst many others to sort that one…

3. Am I fake or not?

We have only been offered a handful of £50 notes in Rex since we opened.  Unfortunately this note came into our shop recently, when the shop staff were bullied into accepting it in payment.  It even scans fine with the ultraviolet 50 coming up – but really is an enhanced colour photocopy when you look very closely.

The good news is that we have plenty of CCTV footage and a good description of the offender.  And there were some lovely supportive comments on Facebook

The bad news is

  • we have criminals visiting Little Chalfont!!
  • we won’t be accepting ANY £50 notes from now on.  The same will go for other unfamiliar notes such as Scottish £20 notes.  Sorry, but this is the new policy even if we know you really well – hope you can understand.
  • The police couldn’t give a flying fig – they don’t even record this as a crime because it isn’t part of a major haul.
  • the Bank of England wash their hands, there is no replacement or compensation scheme even for a small trader.
  • It takes a lot of baguette sales to make up a £50 profit loss sadly…. 🙁

Hey ho, you live & learn and we won’t be doing THAT again

So we want to thank you for your continued support, it’s very important and keeps us optimistic and smiling in these mixed early days!

Have a great summer & don’t forget to stock up before we shut up shop…

sandwich tin, long loaf, white


How to drink well – both Hot & Cold

How to drink well – both Hot & Cold

Thank you to the many of you who have responded to the obituary I wrote concerning Neil  Angear. We  miss him a great deal but of course it is his family who our thoughts are with and we hope to meet them this week at his funeral.

For the past couple of weeks, I have slipped into his role, up at 12.30am to work the night shift and I can confirm he worked very hard indeed.  8 hours of non-stop work with sourdoughs to bake first, made the previous day, then moving through the 10 doughs made with a pre-ferment from mixing, fermentation in bulk, dividing & shaping , to then scoring the dough, getting it into the oven which can be tricky on a long wooden peel, steaming the dough just the right amount to get a good burst where you’ve cut the dough, baking at the right temperature & getting the steam out at the right time so you the customer also have a nice crust and colour….

Even then it’s not finished as we make the sourdoughs for baking the next day, make the soakers we add to tomorrow’s dough & mix a big pot of pre-ferment ( we call a sponge) which goes in small bits into all of tomorrow’s doughs. It’s tricky even on a week day when we bake less.

Anyway, we have to move on reluctantly, but that doesn’t mean we forget or do not appreciate the part Neil played.

So what else can we share with you this week about developments at Rex Bakery?

How to drink well – both Hot & Cold

What could Rex Bakery possibly have to say about drinks?!  Well, as you would expect we have sourced some of the best produce we think you can find in Southern England for you, our dear Friends of Rex.

Many of you may be familiar with our Monmouth Coffee, but more about that later.  It’s ice-cold drinks we need in the summer:

We have a whole host of Belvoir lightly sparkling Presse drinks, local Lemonade from Penn based We Made Lemonade and now NEW our real fruit smoothies made with frozen fresh fruit , bio-yoghurt & apple juice.

Strawberry banana smoothieWe have gone for 4 flavours which are all delicious:

Strawberry & Banana
Mango, Pineapple & Peach
Pineapple Banana & Strawberry
Mango & Raspberry

Importantly,  the yoghurt & fruit are blended in front of you from frozen, so you know you are not buying a bucket of ice with artificial “flavoured” syrups here.  Just a cool delicious, flavoursome & fruit-packed healthy drink.  100g of fruit in each drink so that must be at least 1 ½ to 2 of your 5 a day!

And oh goodness! The feedback from early triallists has been AMAZING!


Our coffee –

Monmouth artisan Coffee from Monmouth Street , Covent Garden paired  with a  local farmers Guernsey milk.

We have selected Monmouth coffee, widely acclaimed as the best artisan coffee in London and from probably the oldest London artisan coffee house.  Why?

There’s thought to be 3 critical aspects to an amazing cup of artisan coffee:

  1. Great beans roasted to unleash their potential

Monmouth specialises in the highest quality beans directly & personally sourced from single farms, estates & cooperatives around the coffee-growing world.  Monmouth sets itself daunting standards for quality & trading that just sit so well with Rex. Every week they provide us with their Espresso Blend which is their standard and we are very happy it’s ours too.

  1. Freshly roasted, ground & made

Rex coffee cup1st we grind the beans freshly when you order your drink, then within  a few seconds we are percolating the coffee so that it doesn’t burn dry waiting for the hot water to be forced through.  We look to achieve a vortex when heating the milk, so it stretches the proteins , sweetens the milk & gives a creamier mouth-feel plus a sensible amount of foam to sit on top. Watch how here

Guernsey cow milk is  richer than other British Cows milk because they produce less of it. It is no fattier – just richer. Plus our farmer, D J Lacey doesn’t homogenise the milk, which means sometimes the cream rise to the top a bit like we used 20 years ago – that’s a good thing! Our milk is totally  delicious, making us one of the very few coffee houses that care as much as about the milk as the coffee.  Makes sense surely….

  1.  Barista who cares

Not everyone working in Rex Bakery is even allowed to make coffee!  Some of our staff were brought in as experts, some others have extra-training by Monmouth, some are learning under close-supervision.  What all do have in common is that they are aiming for coffee-gold & do really care about you.  We know you can stop many places for your coffee, so we want you to feel good enough about Rex to make the trip specially to us.  You choose – excellent coffee to go or take your time enjoying it – we do love to chat with you about the breads & samples, all that is Rex and most importantly YOU.

Teas of the world

Our Rex favourite is Twinings Assam but we offer many more including English Breakfast, mint, chai….  Best of all we serve our drink-in cup tea-leaves in a beautiful self-sealing teabag!

tea, teabag

So – drinks really do matter in Rex Bakery.  Whether you’re thirsty or hungry – we welcome you to come & try our best artisan range 🙂

See you soon!

Life & death – RIP Neil Angear, Night baker at Rex

Life & death – RIP Neil Angear, Night baker at Rex

This week’s blog is not about baking, new products  or the trials and tribulations of setting up Rex Bakery Ltd.

Neil AngearInstead this blog will address the subject of life & death.  We are shocked and saddened to have just lost a key employee and friend, Neil Angear, who passed away suddenly over the weekend.  I want to share the little of his life that I experienced and what I learned of the man, over the five months I knew Neil .

When we met in February, he had been 3 years out of work, a casualty of the economic downturn. A man approaching 50, dispensed with because he was a bit too resistant to change, too expensive & too old for the modern highly mechanised fast bakery world.

I knew I had found a diamond after just a couple of hours with him.  He travelled from Oxhey that night , the other side of Watford, to come bake in my garage at 1am one cold February night.  As he was an epileptic  he had to travel by public transport & came 2 hours early and sat in the Sugar Loaves Pub, drinking water,  until they kicked him out, just so he wouldn’t be late.  He sat on my doorstep for an hour in the cold, not wanting to wake me up.

I knew straight away I had met somebody who could help me build Rex Bakery.  Clearly a selfless and considerate man, but Neil also had the experience, know-how & drive to be a key part of my team.

You have to love being a baker.

Just consider the nocturnal existence – going to bed at 5pm to start work at 1am. It affects everything around you. Your family & friends never see you & when they do on a Saturday, you are largely trying to recover from the exertions and lack of sleep from the week before.  You need total commitment – it’s much easier not to do it

It is also a very physical job,  lifting 25kg sacks endlessly, cutting & manipulating doughs of significant weight, shuttling all the bread doughs in and out of ovens by hand on a wooden board and of course the tremendous heat, four very large ovens at 250c, some 50cm from you for most of the time you are working.

Neil in Rex BakeryIt is very hard existence and something most of us who have had a professional working life have never experienced. Real graft, making things, trying to get them better every day, trying to adjust for the ever changing vagaries of how a dough is reacting to that particular day’s environment. Trying to get the finish right, to get all the breads through the ovens at the right moment, so nothing is over or under proved.

It is demanding ,very hard work back there in the bakery.  It is a true skill, a labour of love, one that is largely undervalued in our modern world and Neil embraced that life.

I think baking  had made things difficult in his past, being a contributing factor in the end of his marriage, as had his passion for Chelsea FC.

Until he lost his job, Neil had long been a season ticket holder, a regular supporter both home and away, in Britain and Europe.  He felt a deep affinity with Chelsea FC and the band of brothers he followed with Stamford Bridge . He was a true supporter, not an armchair fan like me.  Just last week, he caught me a little by surprise with his genuine rage over the latest Luis Suarez biting incident, and I realised it really boiled down to the last attack by Suarez on a Chelsea player, a season or so ago. He really felt that Chelsea were his family.

I know also that Neil loved his real family deeply as well, who were all from North London and he kept in weekly contact with them all.  Our sincere sympathies are with them at this very sad time.

For Caroline & me, Neil was the backbone of our new business and we relied on him greatly.  He was fun to work with & gently ribbed me & our team, which made the bakery a happy place to work.

I will miss him a great deal and I cannot believe this has happened. We were celebrating his 50th birthday only a few weeks ago so how can this be?

Neil, you are sorely missed, rest in peace.


Happy Birthday Rex! 3 big steps in the last year

At Little Chalfont Village Day 2104, we couldn’t help but reflect on “this time last year

Whilst Rex Artisan Bakery has been open at No. 4 Chenies Parade for 2 months, we actually launched at 2013 Little Chalfont Village Day about 1 year ago!

village day, rex bakery pop up

1. Village Day 2013 launch

Having trained, apprenticed & practised for ages beforehand, the Rex Baker worked tirelessly for days with hardly any sleep, in preparation for the “public launch” of Rex.  There were some disasters for sure :

  • Power.  The surge in our home working bakery usage caused an outage during the bake, and we had to emergency contact our expert electrician & good friend Matt to save the day (or in fact night…)
  • Equipment. Our stone trays to get the right level of heat & browning couldn’t cope & cracked!
  • Late start.  with >100 loaves & dizzying array of buns, tarts, viennoiserie to prepare & transfer, the Rex Baker had barely set up the marquee & table by 12 Noon, the start.  We squeezed filled trays into a 2 seater car as well as the family estate car to make the 1/2 mile trip, but managed to leave price tags, cash float, bags at home… and we had customers from the get go!
  • Weather. The heavens opened & there was so much rain that Villagers got drenched unless they hid under our marquee – which of course itself was beginning to leak.

So especially once the rain came pouring down on the morning of this year’s Village Day, we were spirited back to a year ago!

We virtually sold out that day a year ago, and although it was so so hard, we had done it!!

2. Rex bakery weekly pop-up

The amazing response from the Village encouraged us to start a weekly Rex  pop-up from then on, baking to order with the encouragement of the wonderful community and always providing a few extras for sale.  We started this regular blog, a “Friends of Rex Bakery” email list (please join us here) and a Facebook page.  All of this provided us with great insight as to what everyone wanted from Rex, and a way to try lots & lots of new products.  Some of these have become Rex signature products as a result of incredibly useful feedback.  We wouldn’t have got so far in the past year without:

  • Little Chalfont Primary School.  As school parents ourselves, the support of parents & staff across all the classes has been a huge help.  We like to donate gift boxes & freebies for the School fundraising events in Thanks 🙂
  • Sausage roll perfection. Rex sausage rolls were inspired by the Rex Baker’s own mum’s recipe and have always been super-popular with our Friends.  Today we sometimes feel like a sausage roll factory, making literally hundreds of them!  In the early days we did spend an inordinate amount of time getting them just right
  • Pam from Eat Inn.  Right from the beginning Pam kindly supported us popping up outside her old cafe, which was perfect for starting to raise our profile in the village and a handy place for folks to stop & collect their orders.  That was great during the summer & early autumn months.
  • Sourdough rotation.  To accompany regular Rex Sourdough, we began to experiment with, introduce & rotate new specialty sourdoughs ever since Sourdough September.  Now our sourdoughs outsell our tinned breads, and people are travelling from far & wide to buy hand-made delicious sourdough like our Raisin & Rosemary loaf.
  • Rex Bakery orders, Rex bagsMerc Estate car Delivery. Each Saturday the Rex Baker’s wife would load up the ginormous family car boot with trays piled high to deliver some orders to local Friends’ homes followed by setting up the pop-up.  This worked brilliantly on Christmas Eve to deliver piles of festive Stollens, like playing Mrs Santa!
  • Westwood Park Football Club.  The Rex Baker was an U7 coach before 3am Saturday bakes took over, and the support of the footballers & parents from our fantastic local club has been really important.  We regularly popped up in the car park through autumn & winter to deliver orders & sell vast quantities of iced pain au raisin to hungry players!
  • Malt loaf etc experimentation.  It took the Rex Baker 10 versions before he had perfected a hand-made, organic & preservative-free version of a Soreen Malt Loaf.  There was also variation with other base products to get to Eccles Cakes, Lemon Fudge Streusel Bar etc.  It was fantastic to see response to these at the weekly Pop-up!

So the many months’ real experience gained prior to opening  at No. 4 Chenies Parade were very important for laying the foundations to Rex Bakery today.

3. Reality of the shop

It took a while to find precisely the right location & size for shop AND bakery in Little Chalfont.
Rex Bakery, window from shop into bakeryIt then took a while to convince the previous owners to sell to us as rents were exorbitant.
And an age to process a very complex commercial transaction.
Finally it took really forever to fit out the buildings, power, equipment, decor, find staff…..  Again we couldn’t have got there without a tremendous amount of help from everyone who helped us practically & emotionally in that time, you know who you all are 🙂

At last we opened our doors on the last Saturday in March and have been growing our profile ever since, with new Friends coming because they heard about:

  • the new bakery in Little Chalfont and wanted to give us a try
  • delicious hand-made bread from friends, neighbours, colleagues word-of-mouth and wanted to try it for themselves
  • sourdoughs & rye breads & ciabattas – hard to source hand-made locally
  • our Monmouth coffee, probably the oldest artisan coffee house & thought of as “the best artisan coffee in London”

Given the “Available” sign 1st went up on Village Day 2013 at No. 4 Chenies Parade, it took 40 weeks until opening, the same gestation as a baby!!  And what a journey we have been on.

Rex birthday cakeTo mark it (oh, and the Rex Baker’s actual birthday ironically) our lovely friend of Rex Bakery Tara Botwright made this fabulous cake!   If you need celebration cakes for your birthday we strongly recommend her amazing tasting & looking cakes so do get in contact with her here or by calling  Tara on 07568 312165


New diet news – How to have your bread & eat it too

New diet news – How to have your bread & eat it too

A lot of lovely customers ask us about gluten-free.  Or avoiding wheat/ eating spelt as an alternative.  Or using low GI flours.  Some even say they have to avoid bread because they’re watching their weight.

“There’s an urban myth that if you want to lose weight, you shouldn’t eat bread”

Source: 2008: Professor Terry Graham, at the University of Guelph in Ontario, Canada, a human health & nutritional sciences researcher who has now published clinical findings into the effects of different breads on blood sugar & insulin levels.

It’s both no surprise to us & a relief to establish that there IS growing scientific evidence that not all breads are the same – it’s what ingredients the baker uses  AND the way he uses them that determines whether you are eating healthy Bread.

round raisin & rosemaryClinical studies have proven that what’s most beneficial is….. tra la la la….Sourdough. 

“The subjects, who were overweight and ranged between 50 and 60 years of age, showed the most positive body responses after eating sourdough white bread..

“With the sourdough, the subjects’ blood sugar levels were lower for a similar rise in blood insulin,” said Graham

The measurement of the impact of food on your blood sugar is called the Glycemic Index – GI.  This obviously means that Sourdoughs are naturally “Low GI”.  We would never use low GI flours or “sour flavours” which are commercially available, as we don’t like the scary implications of altered flours, but hey presto!  We have the natural GI diet solution for you, in our Sourdoughs.

The clinical findings are so convincing for more serious conditions that the American Diabetes Association positively recommends real bread like Sourdough to help prevent  those with Type II from blood glucose spiking.   Who would have thought just your daily bread could have such a dramatic impact on your body’s gut reaction (literally)?  Clearly not all breads are made equal.

It’s thought that handmade Sourdough really is the healthiest bread because of the verrrr-yyyy lonnn-gggg slow ferment, positively altering the flour’s starches into digestible sugars.  Certainly the time & love & labour that goes into a Sourdough is what makes it our most premium priced bread (though let’s face it, still costing you about the price of a coffee).  Rex Bakery sourdough takes at least 3 days to make,  relies on a homemade sourdough starter originally derived from local  honey and that’s constantly fed & nurtured by the Rex Baker; and the very best organic flour with absolutely no additives.  The Rex Baker has even been known to take his Sourdough starter on holiday with him to nurture it, and goes in to the bakery late at night & on “closed days” to work the Sourdoughs.   No corner-cutting mixes here!   All our loaves take at least a day or 2 but Sourdough takes the very longest to develop.

artisan bread, sourdough, banneton, doughThat’s why it’s thought there’s no more fermenting, bubbling, expanding having to go on in your own tummy, because it all happened naturally in the days beforehand.  The digestive effect of slowly made real Sourdough is so benign that the researchers found it doesn’t even impact your blood sugar.  This world of difference in what bread you eat has been likened to eating a raw hard green tomato versus a vine-ripened & sun-ready tomato.

No wonder factory-fast breads are associated with bloating & weight gain, forcing some people to believe the culprit is any wheat or any bread.

Maybe even more importantly than being the healthiest option….  We like eating Sourdoughs! We plan the signature Rex sourdoughs to just. taste. delicious.!!!  We regularly rotate them but here’s our typical menu:

Daily: “regular” Rex sourdough
Saturday: Oat, Groat & Sesame; Raisin & Rosemary; Poppy & Pumpkin Seed; Pain au Levain
Weekday rotation: 3 Grain Levain, Potato, Walnut; Oat & Apple

We also make Rye, and Spelt breads.    These are the obvious alternatives to Wheat if you know you cannot digest that but could consume gluten – or just love Rye or spelt loaves as so many customers do!
Did anybody try them all yet?  We often have tasters, please ask if you would like to try something new to you.

None of our breads can be Gluten-free for the approximately 1% of the population who are confirmed Coeliacs/ gluten-intolerants because we cannot guarantee no gluten particles in the bakery atmosphere, unfortunately.  So sorry 🙁

Rex sourdough, sourdough breadWe love that Little Chalfont has taken so to Sourdoughs, we normally sell out of these fabulous loaves before the organic Sandwich tin loaves & get incredible feedback from all you Sourdough-heads out there:

Rex Sourdough – This was most excellent
Loved … the Sour Dough
“Hiii guys that potato sourdough was sooo good the best so far for me”

So if you are watching your weight, diabetic, worried about bread-bloating or trying a low GI diet – the good news is that Sourdoughs are clinically proven to be better for you.  Oh, and seriously yummy 🙂

Have a great week!

How to avoid the Great British Fake-off!

How to avoid the Great British Fake-off!

We had our best & biggest week since we opened – Thank You!


We think:

  1. Many Rex Friends come back regularly, for more.  Hooray!!
  2.  It’s back to work/ school after the Easter holidays, so lots more traffic
  3. Others are spreading the word and every day new people visit thanks to a recommendation
  4. But we also think that the refit of Tesco might have brought in some extra people this week, looking for their lunch!

Rex Artisan bakery, rex bakery, rex sausage rolls, sausage rollsWe love that our shop is near Tesco – let’s face it nearly all of us in Little Chalfont do shop there & that means a lot of footfall in our parade, all the time.  Many newbies to Rex seemed excited with what they found & we hope they become new Friends after their visit.  But without a doubt a few baulked at the prices of say a Rex Croissant or a Sausage Roll compared to their usual supermarket experience, that they were looking for something more Value.

For them, that seems to mean value in price, not value in product.

Rex Artisan Bakery is passionate about the product.  The Rex Baker started the business because he couldn’t find the best in food that he wanted to buy & eat – and envisioned that if he made the very best – the best ingredients, the best methods, for the best taste – then others like him would want to buy it too.   But he didn’t want some kind of exclusive fine dining club – it needed to be what everyone has access to & could afford daily and baking fits the bill perfectly.  Besides, he’s always loved good bread 🙂

Indeed our Sausage Rolls are a great torture test versus anything else on the market.  Ours have a hand-made puff pastry with the highest regarded Shipton Mill organic white flour which of course contains absolutely no corner-cutting our butteradditives.  We purely use the very best French patisserie butter because it has a very low water content which makes the best pastry – and then we work it, by hand & with the greatest care & attention, until it’s ready to roll.  The highest quality & delicious tasting sausagemeat was chosen as the best in the region after an exhaustive selection process.  It forms the basis for our secret recipe including added onion & herbs to recreate a food memory from the Rex Baker’s childhood, inspired by  the sausage rolls the Rex Baker’s own mum used to make.

Compare the care in Rex with the dubious packaged thing you could buy cut-price elsewhere – questionable quality, taste & texture of “sausagemeat” filling in a possibly hydrogenated fat “pastry” – mass-made by machines not a baker.  That feels more designed for profit than to delight the taste buds & the body.  Thinking of the contrast, we maybe don’t charge enough for our Sausage Rolls!!

Yet you will see some huge claims out there, some of which we’ve blogged out before.  Amongst the most misleading is the commonly used “Freshly baked” description.  It sounds so nice, yet this smoke & mirrors approach to pretending it’s real bread has been dubbed the Great British Fake-off.  In reality, a huge consignment of products mass-produced on a factory line somewhere far off & frozen some time ago are shipped in for reheating & “tanning” in an in-store oven.  Or a scary chemical cocktail mix (“just add water”) requiring really no skill or attention is used to balloon into various items to bake & sell as “freshly made in-store”.  And whilst what’s on sale might seem on 1st take to be higher value products because they look & smell just-cooked, these “bake offs” probably have the same questionable approach to pastry & sausagemeat at heart.  That’s not offering the best possible product value so wouldn’t come anywhere near to the Rex Bakery standard.

rex bread displayWe are so confident about our products that we offer lots of tasters as any regular Friends will know! Plus that’s why we have our open layout, so you can see upclose for yourself how good everything is.  The baskets are not for self-service, we want to help you make your selection ourselves – we can tell you about everything & keep it all hygienic that way.  The old adage “If you touch me, please buy me” is definitely true for our displays 🙂

Ultimately our standards are for you, our Friends, to judge.  Only you can decide where to shop & what to buy, and we will just keep applying our hand-made, best quality torture test – that’s a great discipline for us!  We hope our best-product approach is enhancing our local community in many ways  and that because of that we continue to have Friends’  wonderful support for their baked needs– whatever supermarket they also shop at! xx

Half a dozen of the other after nearly one month

Half a dozen of the other after nearly one month


On the one hand we are so happy that there’s been super-positives since we opened – here we  blogged about Six of them.  On the other hand, it’s been Half a Dozen of the other for Rex Bakery with some real “challenges”.  Let’s be honest with you and share 6 of those:

1. Hours.  Everyone says that owning your own business is punishing & Always On – but this has been something quite unexpected.  The Rex Baker was working 18-20 hours days that started at 1am to begin with!   Err.. that’s unsustainable.    Figuring out the rhythm of the business and the ebb’s & flow’s (we joke that there’s not a lot of ebb’s…) has taken a while, and then Easter holidays are another factor to try to fathom, but we just got through it all.  Little Chalfont Parade is a

pulled pork sandwiches

Rex sandwiches

surprisingly busy location thanks to through traffic – people driving through to work who stop to pick up a sandwich early in the day; and after school customers – and can be very busy indeed at lunchtimes so we are rapidly scaling up production & staff to meet these various demand peaks.  So whilst we are now open 7-5 Tues-Fri and 8-4 normal Saturdays, we are assessing whether these are the right times & how to adjust as we go.


2. Production planning.  This is so difficult to call!  Our model, like traditional bakeries of your & your parents’ youth, is to hand make & produce everything early on the day of sale.    Even though you as good Friends of Rex can freeze pretty much anything you buy from us, we aren’t going to freeze our bread & buns to sell to you on another day. That wouldn’t be offering you something world-class right here in our own local community!!  That means we have had a few instances of selling out of popular lines, especially breads on Saturday already.  We’ve had others times when we’ve had leftovers.  Apart from feeding the perennially hungry Rex Baker’s family & giving away to the staff, we have struck up a great relationship with a local organic duck farmer and have a duck egg exchange going.  That means remarkably well fed ducks in return for wonderful duck eggs!  And at Saturday teatimes we have dropped buns at the nearby Paradigm common room for the OAPs to enjoy.  Apple, Bran & Sultana Muffin , anybody?


apple, bran & sultana muffins

apple, bran & sultana muffins

3. IT.    We are all – and we count you as good Friends of Rex Bakery – waiting in anticipation for the professional till to come on-stream.   It is some way away still  but at that point we will have fast calculation & printing of your order for clipping to your bag together with an alert through to the data centre on ingredient usage, sales trends to help with staffing & producing planning and of course the ability to take card payments.  Right now we are causing a queue to the cash machine outside our shop!!  Cash will always be most welcome but we are looking forward to being open for card payments too.   Further, we still don’t have our click & collect website up & running and we know you loyal Friends of Rex must be missing securing your orders – you can blame the Rex Baker’s wife, so sorry 🙁   Her lame excuse?  A very full time “day” job with a lot of travel and not enough hours in the day…. thank goodness that social media & digital properties can be updated pretty much at any time on the fly!!     We are very sorry & please feel free to email us if you need to make sure there is a Saturday order waiting for you meantime.


4. Money change.  We must be an unpopular business with our shop neighbours for sure, because to begin with we totally underestimated the usage of notes & how scarce pound coins and other change is.  That meant we were hounding the Post Office & other shops for change all day long – not appreciating that every transaction (like pretty much everything else you care to think of when running a business…) is fully chargeable & subject to exhausting levels of bank scrutiny to ensure this isn’t some money laundering scam.   It required some sweet-talking buns to maintain good relationships!!  And a lot of hassling the bank to speed up their “service” to us.

 5. “Stuff & stock” – we have had to emergency secure so many items we learnt about in the opening days.  Storage of just baked loaves, sandwich prep table, announcement blackboards, suddenly & without warning running out of pain au chocolat logs of chocolate; sugar; coffee beans due to such unexpected demand!!   We are going through our brown paperRex signature paper bag

bags at an insanely fast rate & have yet another urgent replenishment order on the way.   And of course they all need their signature little Rex yellow triangles stapled on…  We needed Spray guns for our smell-free food-safe commercial disinfectants, specific cleaning cloths for different jobs, more serving knives, an industrial mop, to buy our own recycling bin service as the rates/ council secures honestly a big fat nothing for businesses – and the list goes on…

6. Utilities.  Oh yes, still that subject.  We’ve had heat alarms going off in the middle of the night (err, it’s a bakery – no surprises there then), ovens smoking through spillage, sounds travelling, lack of power points…   Above all, the new “double glazing cold callers” have revealed themselves.  What nobody tells you is that when you open a business, expect 40+ calls a day from folks trying to sell you an energy deal. And “No Thank You, I’m sorted” doesn’t seem to wash….

We think everything may take months before it’s really running smoothly.
So please keep with us!  At least the bread, the pastries, the concept & the decor are hitting the spot with so many of you!

We really want to thank all you Loyal friends of Rex Bakery for your ongoing patience & support during these opening weeks – you are FANTASTIC!!! xx

rex bread display



Now it’s real for Rex Artisan Bakery – and it’s Six of one….

We have just had our 3rd working Saturday & 2 full weeks of Rex Artisan Bakery shop open to the public.  Whoop whoop!

Everybody asks us how it’s going so we thought we should share some of the up’s (& then in another blog, the down’s) of the 1st few weeks.

On the one hand, there’s been lots & lots of Up’s –

1. Rex sausage rollWe are a bakery 1st & foremost 🙂 It’s a huge relief that baking at scale is attracting the same (if not stronger!) lovely feedback on taste, texture & real-ness of the baked items on offer.    That’s where it begins & ends really, we designed our food to be world-class.  Sausage rolls are a good example – always a sell out favourite at the pop up, it’s quite mind boggling how many we are producing & selling within days of opening.  Just today a lovely customer returned after munching his morning buy during a dog walk to say “That’s the best sausage roll I have ever tasted in all my life.  I just had to come back & buy 2 more to let my wife taste one”  (hoping for his sake that the 2nd was saved back at home for him….)

2Business is also pretty critical 🙂  Thank goodness for see the giant & steady footfall into the shop.  Weekdays are bigger than we ever imagined possible and late morning on Saturday is so busy that 5 of us serve you flat out & yet there was still a queue out the door.  So yes, this is more than a viable business proposition, we have exceeded plan already & we only just got started!!


Rex coffee cup3. Coffee.  We love the taste of Monmouth coffee which we selected for the shop, and with experienced baristas to serve you who have received further expert barista training, and delicious full-bodied healthy local Guernsey cow milk – we know that what’s on offer is quite simply the best British coffee you can buy locally.  Several lovely Friends of Rex are going out of their way to buy their coffee-to-go from us as a result, and many others are enjoying a sit-down in the cafe.  That said, we have had people walking in to try a taster sample carrying – shock horror – a well known high street burgundy-branded coffee cup from further down the parade!!!  We’re sure those folks will think to convert in good time…  especially if they want to enjoy any more of Rex samples haha.

4. New products.  We have extended our range of Sourdoughs significantly since opening – in particular Oat, Groat & Sesame Sourdough, Hazlenut & Apricot and Pumpkin seed & poppyseed.  All of them sell out fast, it’s fantastic to witness the support for Sourdoughs in Little Chalfont.  These past 2 weeks have also seen the launch of some delicious new sweet delights including, to rave reviews, Luminettes (a croissant dough shaped like a pair of glasses filled with home-made luminettescreme patissiere and pieces of Belgian Callebaut chocolate); Vanilla Shortbread and of course the eponymous Hot Cross buns – with & without added apple!!

5. A community service.  We have had some lovely comments about how much Little Chalfont had been waiting for an artisan bakery, how we are enhancing the parade, making people’s daily lives happier.  And most excitingly, one customer told us that he had now abandoned driving to his previous weekly shop in Chorleywood in favour of walking round the corner to all the shops in the Parade for everything that he needed – he hadn’t been able to do that previously because he had missed the real bread.

6. Decor.  As Loyal Friends of Rex many of you have followed our blog, and so know the thought & time (& argh, money!!)  that went into creating the space in No. 4 Chenies Parade.  It’s so gratifying to hear that many of you love the use of oak & reclaimed wood, the colours, the tiles, the lights, even the funky scaffolding for the shelving!   And that seeing through to the real working bakery & all our ovens & equipment is an added bonus, just as planned 🙂

So the six of one story gives us tremendous confidence, hooray!

But we have to be honest, on the other hand there have been challenges as well – our till system & card payments still aren’t live, working out the rhythm of the village & product demand etc etc.  We’ll tell you about the “half a dozen of the other” very soon when we have solutions!!

Rex artisan bakery frontage, front of shop
Meanwhile, we really want to thank all you Loyal friends of Rex Bakery for your ongoing patience & support – you are FANTASTIC!!!  Please keep with us xx



Yes, yes, yes! How your community bakery will get better & better, we promise!

Even when he was still a City boy, the Rex Baker always said that what was really missing from our local village was a decent bakery.

So it was a huge relief to finally officially raise the Rex Artisan Bakery shutters & open our doors at 8am on Saturday 29th March!  A relief to us as we enjoyed the warmest welcome imaginable from Little Chalfont – thank you so much!!  But also, we think, a relief to the many local folks who said they too had genuinely been waiting for an Artisan Bakery just like us.

rex bakery shop, rex bakery cafe

We are overjoyed with the strong support of neighbours, dear friends & family and regular pop-up visitors this past week– all of whom seemed delighted with the reality of the shop interior after patiently persevering with home deliveries, Westwood Park pop up & the pick up point under a black marquee in a building site for many months now!   People liked the Rex Baker’s choice of decor, the use of oak, even his inspiration of the scaffolding for the shelves!  And really liked being able to see through the window to the working bakery, which was always our plan.  We all agreed that this was a little more like it….


But it was overwhelming to experience the warm welcome from so many new Friends out there, and almost bemusing how many times we had to reassure brand new customers that Yes, this was all home-made & baked right there, by a local team, with as best quality, few, local & organic ingredients as possible, on the premises, that morning.   We do understand the doubts.  The branding (thanks to @Rick, design guru & U8 coach at Westwood Park FC) all looks so professional that many fear our shop might be stocked by some kind of “artisanal-style” factory or commercial chain.  We’ve blogged before here & here about all the confusing claims out there in the world of food & bakeries, it’s really not easy to trust what you’re buying & eating.


So in case you are wondering –


  • Yes, we truly are a local family putting our all into this 1st Rex Bakery ourselves
  • Yes, everything really is home-made on the premises
  • Yes, we really do source the best quality ingredients, local & organic where possible


rex bakery shop, rex bakery display

rex bakery shop, rex bakery display

The Rex Baker retrained to become an artisan baker because he believes in Real bread & values Real food and wants to bring that to our local community.  Why not?  Why shouldn’t we in Little Chalfont have the very best in baking?!


We also sold coffees for the 1st time ever, to lovely feedback.  TBH, we have also thought and planned long & hard to make this special & something different – apart from sitting at your choice of a sociable refectory table or more private stools at the bar (or To go…), we have a talented barista, a great coffee machine & of course, amazing Monmouth coffee


But as many of you will have noticed, we are still on a journey!!


Here are just a few of the challenges that we must address:


    1. The Gas engineers arrived on Friday to put right the latest Power-gate.  Hooray!   But left a huge gaping messy hole right in front of the shop, not to mention some horrible mess from traipsing up & down the shop all day….
    2. We had no Broadband, and no way to launch what is a pretty sophisticated Till system.  That meant we are still using our trusty blue cash tin for payments, for the timebeing.  Thank goodness for:
      • a cash dispenser right outside of the shop.  Although apparently it broke down on Saturday, hope that wasn’t due to over-use by Rex Friends!
      • the Post Office next door who kindly swapped our notes for pound coins a heap of times.  We need to be change-heavy!!
      • Very kind Friends who didn’t seem to mind, indeed expected to pay only cash.  Thank you!!


rye bread3. We ran out of bread by lunchtime.  By lunchtime!  Argh!  We had originally planned to open 8am-4pm on a Saturday haha 🙂  We had joked about starting a book on what would be the last remaining item for sale, and given the Pop Up stall experience there was money on 1 of the Rye Breads (a “Marmite” loaf – people tend to absolutely love them or really dislike the more dense, complex & sophisticated tasting Rye Breads so popular in Germany & Eastern Europe).  Instead, we sold out of every single loaf across the whole bakery range and only had a basket of Chocolate buns & Bath buns left after lunch – that would never have happened at the pop-up!  We ALWAYS sold out of Buns 1st back then!! The Rex Bakery team’s families were left happy at least… some well-deserved yummy buns to share out at home.    But we had to put down the shop shutters by 2pm – so sorry if you tried to visit us for bread in the afternoon 🙁


  1. This was the 1st time the bakers had produced 00s of kgs of dough in the working bakery.  They certainly had issues – with extraction & smoke alarms; storage; working surfaces; the outputs of the mixer;  methods & ways of working together…  as one Friend joked, we need a Time & Motion study to perfect their processes.  The bakers will gear up to produce a lot more breads in particular & planning is underway.  We hope you enjoyed what was snapped up in the morning though…
  2.  There’s also a lack of shop storage for display basket replenishment as we are waiting on shop shelving.  There was probably more space for all the back-up bread boxes at the Pop Up, ironically!  We are going to have to chase YET ANOTHER rather slow supplier to hurry up on those, this week, so please bear with us…
  3. No proper Click & Collect just yet.  We are working hard to plan that Friends of Rex Bakery can order their Saturday pick-up choices & pay online in advance, so that baked items are put aside for you 1st thing in the morning & your bag is ready to be picked up in store without you joining the general queue.   Of course you will be able to choose any available extras in addition, but at least you will know that we haven’t sold out of your favourites.  So many people arrived to pick up their staple baguette or sausage roll only to be disappointed this Saturday – again so sorry!!  In the meantime, if you know you need choices from our regular typical bake list for the coming Saturday – please do just email us here by Thursday night and we will try to put it aside for you.


sausage roll

7. As yet, there were no lunchtime pies or tarts, not even sandwiches…. A lot of requests but no real takeaway savoury treats as we had even sold out of the hugely popular Rex sausage rolls in a couple of hours (at a rate of more than double our previous Saturday record).  We are looking forward to launching sandwiches at least in this coming week, for all our hungry local employees – we will be ready for you!!!!


And so on, and so on….  You probably noticed something you would have liked us to have sorted yourself.  We are wide open to your ideas!  Please comment below & tell us what you need from us to get better!


In the meantime, we really did love & sincerely appreciate all your unbelievably kind gifts, cards & comments – they make our day.  Now the close-to-zero hours of sleep, the stress of the risks & the beyond-imaginable hard graft all do feel worthwhile, thank you SO SO much:


“we feel privileged to have a bakery like yours on our doorstep”

“…lovely to see a fantastic bakery opening, we will be regular visitors”

“..the shop looked great, coffee excellent. Congrats”

“Ciabatta was delicious”

“…loved them!  It was lovely to try your amazing food”

“Congratulations! It’s now my girls’ favourite place!!”

Don’t forget, if you need some more love from us to make things better/ something put aside for Saturday, you are very special to us for wanting that so do email us here with your request/ order by Thursday night.


Otherwise, hope to see you this coming Saturday!

6 ways Rex takes the best of what’s local

6 ways Rex takes the best of what’s local

We will be opening our shop doors officially this week!   We will now have a public opening on SATURDAY 29th MARCH.

We hope that Rex Artisan Bakery will make our local community an even better place to be,  and as we move into the final throes of preparation, we have lots of opportunities to stay true to that cause.  It’s true that many of the supply decisions are about standard bakery equipment available only from specialist national & international firms.  We have tried very hard to economically fit out a best in class working bakery that everyone who visits the shop will be able to see working – here’s the Rex Baker unveiling a new mixer & others:


However, here are 6 decisions we have carefully made which are celebrating the best of what we could find locally:

      1. Benches.  High Wycombe in Buckinghamshire used to have a reputation as furniture & cabinet makers to the country.  It’s where Ercol was originally located & full of carpentry craftsmen.  We were very excited to track down an artisan woodturner in nearby Prestwood, who we commissioned to make 6 x oak benches from reclaimed wood to go round our big oak table in the cafe area.  We think this will be  a fantastic social way for people to have a coffee & a bun together, mixing in with the local community.benches, oak stools


      1. Jam.  The Rex Baker could & will probably make some of his own, but given he wants to focus on baking he 1st tried the local WI groups to source a great jam-maker who might want to supply a local business like ours. But sadly there was no lady forthcoming, they must just save their yummy homemade produce for their own families!  However, he has found an artisan jam maker in Aylesbury who has supplied a range of delicious jams for us to try (tough job but someone has to do it…)   and  they are currently researching the seedless raspberry jam the Rex Baker requires for his Benedict Bars (oooh, remember them?!).  These jams will be available for sale in the shop 🙂


      1. Milk.  We do like our Milk in the Rex Baker family, wading through litres upon litres of supermarket organic milk every week.  In the business, we purposefully wanted to avoid conventional milk in our coffee, we wanted to source the best milk we could find as it such a nutritious & potentially delicious whole product all on its own.  We are thrilled to have found a local farmer with a breed of Guernsey cows, to supply sustainable rich Guernsey milk to Rex Bakery.


      1. Soft Drinks.  We have joined Bucks Business First, a helpful organisation that makes the link between various start-ups & have been a kind sounding board during our (ongoing…) utility company sagas.  Through them we found out about a group of local ex-Challoners boys who have established an artisan home-made drinks company and we hope to sell their drinks in Rex Bakery for those that don’t want a coffee.  Although the Rex Baker’s wife finds it hard to believe their home-made lemonade is better than hers, so let the battle of the lemonades commence!!  One thing’s for sure, we won’t be selling those canned fizzy drinks that are getting such a bad press for their impact on our teeth & health….


      1. Grocery.  We are loyal to local Prestwood friends who handmake & will deliver our selected sausagemeat sausage rolls, puff pastry, artisan bakingfor the eponymous Rex sausage rolls & various charcuterie for our sandwiches, and with the quite-close Heathrow greengrocery serving local markets & suppliers we are assured of excellent fruits for our cakes & buns and salads for our cafe.  We have sourced fresh organic eggs from Seer Green – we will be using a LOT of eggs in the bakery!!


    1. Staff.  We have  a lovely team of 4 to work alongside the Rex Baker through the week, and several more Saturday helpers.  Whilst we had enquiries for the baker vacancies from all around the UK and indeed all the way from France, Cyprus, Portugal… we are very excited to be welcoming experienced baker, patisserie chef, cafe & barista staff from Chesham, Watford & right here in Little Chalfont!!  The Rex Baker’s wife & oldest daughter have been the face of the Saturday morning pop-ups for some time, but will be handing over to the experts.  Although expect to see the family in the beginning Saturdays to help with the handover, and from time to time thereafter as we enjoyed meeting all the local Friends so much!

      It must be coming together in the way we hoped because 1 kind Friend said on Facebook this week: “It’s looking SUPER-COOL in the parade, looks like it’s from Marylebone not Little Chalfont”.  We are very chuffed! Because, we love Marylebone, it’s only 35 minutes away on the train and – why not here in Little Chalfont???See you in the shop from Saturday 29th March!




Is this Power-gate 2, the Sequel? How we have a target Open date

Is this Power-gate 2, the Sequel?  How we have a target Open date

We have had our last Saturday pop-up.pop up shop; Rex Artisan Bakery

There is no bake list or orders being taken this week – we are transferring the secondary ovens & equipment from our home working bakery up to No. 4 Chenies Parade in the coming days, and attempting to dot all the i’s & cross all the t’s with target public opening date now of Friday 28th March.

In the meantime, there are just a few biggies still to sort…

Friends of Rex know that we have had a rough ride with the Utilities in Little Chalfont.

But after a dramatic U-turn by the electricity provider, that was all put right behind us and we have surged forward, powering through all the other (apparently very many!) challenges of opening a new business.  As 1 good Friend put it – running a bakery should be a cinch compared to opening one!

But this past week we have learnt of some new Power issues.  Oh no, here we go again!!

Whilst we have our shiny new much loved Electric-powered bakery ovens & most of the bakery power (lights, catering equipment, air conditioning) will be electric, we of course planned Gas for hot water.  The alternative –  immersion heaters in a hot water tank  – should only be a back up because they would burn out every couple of years, proving expensive in the long run.

We of course became acutely acquainted with all things Gas earlier this year when we had gone so far as sourcing Gas bread ovens from the Continent, after being informed there was no reasonable way to go Electric in Little Chalfont.   At that point, we learnt of 4 stages to using Gas at all for your business which involves 3 different companies, none of whom can do the others’ tasks.

What do they all do?

1) Transco.  They come & check your gas supply through your existing pipework and then have a second separate team who will organise the installation if you haven’t any gas.

2) The middle-man.  You pay them for all this work (British Gas in our case) to liaise with the upstream Transco check & the downstream metering, connection & of course bills moving forwards

3) The metering company who come & re-check the supply, install a meter, report back to the middleman.

We have had no problems all the way along this rather complex chain of hand-offs (except for the usual waiting around for each of the said-agents to arrive).  Transco had been and confirmed the supply & we thought we were in the final stages of meter installation last week.

So, imagine our shock to be told by the metering agent that there is NO GAS SUPPLY after all, so he cannot legally connect a meter or try to help us find out why.  His experience was that for some businesses who haven’t had Gas supply for 12-18 months, we might possibly need  to dig a trench( through our new floor) to install new pipes & connect to the  gas main in Chenies Parade, which of course takes many weeks.

Err… No thank you.     That’s not quite what we had in mind for our target opening date,  our working bakery operations nor budgets!!

Fortunately British Gas  organised Transco to come out very quickly a second time(in 48 hrs) who have now confirmed there is no Gas, but need a second team to assess how to reconnect the gas . So we await a second Transco team!
But we aren’t planning on waiting on them, we will use our Immersion Heaters for  hot water at launch.

rex bakery shop, rex bakery interiorSo please do standby to come & visit us end of March, we will be excited to welcome you into the new bakery & shop which we think is shaping up beautifully (yes, we’re biased) with staff lined up, painted walls & ceiling, floors laid, lights fitted, counter tops in place, shelving & furniture about to move in.

See you soon!!



Rex takes two steps forward, one (or two) back…

Rex takes two steps forward, one (or two) back…

Every week our new & existing Friends ask “how much longer now”.

The truth is, there are major challenges to test & stretch us every single week if not daily, and this week has been especially full of ups 🙂 & downs :(.

Two steps forwards and one (or two) back…

This week the Rex Baker was TERRIBLY EXCITED when his new electric oven arrived.  Regular Friends will recall the hassle we faced over power, which was miraculously resolved.  Amazingly,  the very kind supplier delivered brand new ovens for the price of reconditioned ovens, and 5 men spent 7 hours building it on-site.  It will take about another week to plumb & connect still and then after that we still  need to transfer our working home bakery equipment to the site.

rex bakery oven video

It was great to welcome so many Friends into the shop with its newly smooth concrete floor, almost painted walls, grouted tiles, ceiling lights ready to work & woodwork installing.  It’s all visibly getting there…

On the other hand, we’ve had setbacks and some of them are potentially significant. We continue to say we hope to launch by end March and we hate to use the word, but like Power-gate, 1 or 2 could be showstoppers in terms of opening date.


This week’s showstoppers

1. Our patisserie fridge
Many Friends of Rex Bakery seem to enjoy our cakes,lemon blueberry cake buns, sausage rolls and for the past 2 weeks only until the shop opens, Croissants & pain au chocolat & pain au raisin (which sold out within 1/2 hour on Saturday).  For hygiene & health standards we need to keep many of these chilled & guarded once the shop opens.    So we set about finding a patisserie fridge, and of course like everything the Rex Baker is selecting, a beautiful top quality unit was chosen.Imagine our excitement when we found that the exact product we were after was available nearly new on ebay!

We successfully won the auction and chose a highly rated courier to transport our new multi-kilogram, 1.2 metre (virtually square) fridge to Little Chalfont.  We asked for delivery as early as possible as our good friend  George Noble the builder, was building a full length counter around the patisserie fridge & a polished concrete worktop is being installed above it.  So super-frustrating when after a week, our seller let us know that they had had no contact from our courier.  Argh!

We asked the courier if we could cancel, with an idea to hire a van ourselves to go collect it.  Upon which, the couriers told us that they had now organised a date to collect from the seller and that they would deliver to us at the end of that week and if we wanted to cancel that would cost us 50% loss of the original hefty courier payment.  So Hobson’s choice – but we decided we could only afford to hold on so George’s team built the  counter around an imaginary fridge…But to our horror on the expected day of delivery, the seller told us that the fridge had STILL not been collected.  The courier’s response was that they expected us to cancel so hadn’t sent their van to collect it in case we did.

More argh!!!    What’s worse, it would be a further week before they could collect & then deliver to us…Beyond painful but with no fast alternative to hand, we went with it and at last our seller confirmed the fridge had been picked up.  Yay!!  So…. imagine how we react on Friday (bake prep day… kind of busy…) when we were on standby to receive the ginormous patisserie fridge at the shop – only to learn that the courier’s van was involved in some big country lane accident whilst on its way to us.  Hmm.  Glad that nobody was hurt BUT when we hear that the write-off is not just the van but the patisserie-fridge inside too –   YET MORE ARGHH!!!   So, we now have to source exactly that patisserie fridge model (to fit what’s been built around it) brand new at full price, and sincerely hope we can do that in good time.  AND we predict a major dispute with this slippery courier to retrieve our full payment prices.  Sigh.  Life is never easy, is it…

2. Bakery staff

Our bakery team is 80% complete now with wonderful people, very exciting.  But we’ve STILL been unable to recruit 1 critical position, let down a couple of times now unfortunately.  We have to keep on trying..  there is no such thing as 80% there if we are to open the shop – this really is a lynchpin role..

3. council planning

We continue to be in planning discussions & paperwork around all sorts of steps including even air conditioning unit details…
The good news is that we can of course fully trade from No.4  as a shop like all Chenies Parade ground floor inhabitants, as well as food provision & preparation like other units up & down the parade.   But the bad news is all the paperwork….

So you can see there are plenty of developments away from the simple craft of home-making the Rex Bakery produce for the Little Chalfont pop-up every Saturday morning.

Many thanks & here’s hoping we all have a truly great week after last week, we all deserve it!!

6 ways to get great value from Rex bread

6 ways to get great value from Rex bread

Few Brits truly value Real bread. We have got used to low supermarket prices of British bread, to bread lasting an unnaturally long time due to the high level of preservatives & bread additives in the mixes many bakery chains & in-store bakers use, and to throwing away old bread.  So what does Rex the Baker recommend for home-made Rex bread?

6 ways to get great value from Rex bread

Apparently the British pay the lowest average price in Europe for their bread, and it’s the Number 1 food we throw away with about 1/3 of all bread sold ending up in the bin.  Perhaps because so much bread is really cheap, even when times are hard we just buy too much of it, and then don’t eat it because frankly it doesn’t taste all that great.  In short we don’t respect a lot of the bread we are sold.

Our 6 tips to really value Rex bread:

1) Choose your favourite loaf as a regular item.

Our intention is that every baked item we sell tastes delicious, better than you can buy elsewhere.   Many Rex friends are adventurous every week and like to try the rotating Sourdoughs, the new products such as the Eating Loaf, or have adopted Focaccia or Olive Ciabatta.  As bread geeks ourselves we are right with those Friends.  But if you aren’t yet so sure, we recommend that you go with the loaf that inspires your best real bread memories.  In our case this is probably an Organic White Bloomer, because it conjures up memories of the delicious loaf bought from the local village bakery at lunchtime from Sixth Form, devoured at home with friends well before the end of that blessed “free study period”.Rex Artisan Bakery, pick up point, pop up shop, pop up bakery, basket of bread

2) Naturally longer lasting

We explained last week that Rex bread is all hand-made and you get nothing but the best in high quality ingredients, organic where possible, for the Rex price you pay.  You also get nothing nasty added such as preservatives in your loaf, and real bread is for sure best when eaten soon after it was freshly made & baked.  But some of our loaves naturally last longer – ciabattas & focaccias due to the very high water content in the dough, Multiseed due to the touch of honey and our Potato, Oat & Apple sourdoughs thanks to the fruit & vegetable content.

3) Can’t put a price on your health

The Rex bread price includes the love & labour that goes into making good food, slowly.  Unfortunately the big bakery chains & supermarkets cut corners & avoid the traditional bread making techniques which take time & craft – because of their cheap industrial processes they can charge very little for loaves that you don’t then really enjoy or value.
In addition to being hand-made with no mixes, all Rex loaves take a minimum of 24 hours to prove, with sourdoughs taking up to 7 days.  For anybody with bread intolerance concerns, we always recommend trying the Rex Sourdough first.   Our traditional methods mean that the yeast & starters are properly fermented for ease of digestion, the right rise & texture is achieved naturally and no bread additives or accelerators (with worrying risks for your gut) are required to artificially create a loaf.

4) Freeze me!

We have blogged before about 7 ways to keep your bread fresh.    Our favourite method at home is to freeze half or the whole loaf until required, always wrapped in plastic and not paper to prevent the bread moisture from evaporating in the freezing & defrosting process.    All Rex baked items can be frozen & naturally defrosted – and all the savoury items can be warmed up before serving.  Yum!  If you do want to freeze your loaf already sliced, let us know in your order & we will provide it sliced & pre-wrapped.Rex Bakery artisan bread sliced & bagged

5) Crumbs!

The Rex baker’s family loves its chicken pieces & meat escalopes, fishcakes, pasta bakes to be coated in breadcrumbs. Not only delicious, breadcrumb coating is an economic way to bulk out your meals.  We have successfully used all the Rex breads, as a mix of loaf ends or singly, with crusts on or off.    All varieties can be declared delicious 🙂  We therefore recommend any loaf ends are breadcrumbed in the food processor & simply frozen in bags until you are ready to use.

6) Pudding club
Oh yum, we love puddings!   For bread & butter pudding, we like Nigel Slater’s recipe best.  And if you ever have such a thing (unlikely, we know…) as leftover croissants, these work a treat too.  For dried or stale bread, also try Queen of Puddings, Summer Pudding, Bread Pudding.  All of these also work with fresh bread by the way…


You probably have your own favourite uses for leftover bread – maybe Eggy Bread or chunks to feed the birds or ducks? Please let us know yours in the comments.
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