Local Artisan Bread & Patisserie

Calling YOU – what does Little Chalfont want? Please support Rex…

world bread awards

 

From highs to lows… the rollercoaster that is Rex continues…

The highs: this week we attended the Winners’ Dinner at the 2014 tiptree World Bread Awards in London 🙂

From over 400 entries we were named a Runner Up 2014 (losing out in the ciabatta category to the overall best bread winner) and won no fewer than SEVEN medals for our breads & buns! We are so proud & humbled that this made us the most awarded community bakery in Britain!

We won: Gold for our Baguettes and Two sorts of Ciabatta , Silver for a Sourdough and our Focaccia & Bronze for our Chocolate Buns & the new Sticky Toffee Apple Bun.

bronze medal, world bread awardssilver medal, world bread awardsgold medal, world bread awardsrunner up world bread awardsThe Rex Baker couldn’t have been happier – in the view of the 40+ top judges we are making some of the nation’s best bread.  That’s quite an accolade after just 6 months’ trading and somewhat makes up for those many long hard nights….

Naturally the Rex Baker was surprised and personally overwhelmed by this.  We think it endorses our Rex values.  We commit that we:

  • use ONLY organic flour in our breads
  • hand-make ourselves early each morning in our on-site working bakery
  • craft SLOWLY to fully & properly ferment our breads for the best health
  • use only the highest quality possible ingredients such as Callebaut Belgian chocolate, pure unsalted patisserie butter, Kalamata olives…
  • add absolutely no scary, unnatural “improvers” or preservatives

But in the rollercoaster of Rex Bakery, here we go again.  Having faced some really difficult problems since we bought the shop, we are now facing the biggest challenge of the lot.

The lows: We just learnt that  Wenzel’s the Bakers are opening up in Little Chalfont next to the butcher’s!  Wenzel’s are a Middlesex version of Gregg’s, have a factory in Watford supplying a chain of something like wenzels, wenzel's, bloomerwenzel's pastie, wenzels pastie, wenzel's pie filling, wenzels pie filling, mush30-40 shops and are aggressively expanding their brown and orange concept of value bread, soft-filled pies and subs.  Expect 4 rolls or a small white loaf for £1, meal deals and so on, all with “real bread” claims.

Yes they are mass production cheaper food advocates.. and we are the opposite with our focus on high quality & food provenance.  But we are sure they will take some custom from us and more concerning for our little community, bring very few new customers to Little Chalfont.

We fear some local businesses may well go from slight profit to unsustainable loss on the back of this and in simple terms, as residents we could well see more businesses failing and that means more charity shops and empty units. This is sadly what you can see in Chesham and other nearby high streets.

The question for you the consumer & local resident, is what do you want your habitat to be?  Now is the time to decide.  Is it a few High Street chain shops with a factory approach to food surrounded by empty units and charity shops?  Or small independents, who put our hearts & souls into providing high quality, award winning food for you?

sticky toffee apple bun, tarte tatinOur plea to you is simple.  Please support us, we are local like you!

 

We will see, the experiment is about to begin…

5 Comments
  1. can we object to planning? Is there a petition to sign? Nx

    • Thanks Nick! The planning response submission deadline closed 18th October but lots of other lovely Rex Friends like you also objected so we feel the community has made their POV clear. There’s also a meeting we’re allowed to attend xx

  2. Thrilled you did so well in the awards.
    Love the bread and Danish that you produce..and lets not forget your lovely sausage rolls!!
    Right behind you Rex..we don’t need another bakery.
    Good luck!!

  3. Congratulations on so many awards.
    I would certainly support a proposal to stop another bakery. Little Chalfont is too small for 2 bakeries. Surely there should be a sustainable balance of different types of shops.

  4. Hi Rex Bakery
    wonderful news that you have been justly rewarded with the accolade of all those medals…well done fantastic!
    Now we do not want another coffee shop or another bakery…we want to support Rex Bakery…we enjoy your high quality products…so agree to any proposal to stop the new bakery. It should not be allowed…and there is not enough demand for two bakeries in this parade.